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Human vs. Virtual Endorser? Interaction Effect of Endorser Type and Product Type on Consumers’ Product Attitudes

conference/seminars
Li X, Jiang Z and Lu Y
Year
2024

Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals

journal articles
Huang T-W and Ascarza E
Institute For Operations Research And The Management Sciences
Year
2024

The current and future state of the marketing management profession

journal articles
Elhajjar S
Informa Uk Limited
Year
2024

Exploring the Impact of Cultural Destinations on Residents’ Well‐Being: Case of Katara Cultural Village

journal articles
Elhajjar S and Al‐Sulaiti KI
Wiley
Year
2024

Social media research: We are publishing more but with weak influence.

journal articles
Elhajjar S and Yacoub L
Year
2024

ChatGPT and service: opportunities, challenges, and research directions

journal articles
Ooi KB, Tan GWH, Wirtz J, Sigala M, Aw ECX, Cham TH, Dwivedi YK, Kunz WH, Letheren K, Mishra A and Russell-Bennett R
Year
2024

The importance of corporate digital responsibility in a Digital Service World

books/monographs
Wirtz J, Kunz W, Hartley N and Tarbit J
Year
2024

Metaperception benefits of service robots in uncomfortable service encounters

journal articles
Wirtz J, Pitardi V, Paluch S and Kunz WH
Year
2024

The Power of Commitment in Group Search

journal articles
Zhu Y and Cao X
Year
2024

Singapore: A Happier State of Mind?.

books/monographs
Tambyah SK and Yuen WL
Springer Nature
Year
2024