Publications
Publication Type:
Department:
Year:
Corporate Digital Responsibility in Service Firms and Their Ecosystems
journal articles
Wirtz J, Kunz WH, Hartley N and Tarbit J
Year
2023
Strategies for developing customer loyalty for services
books/monographs
Wirtz J and Chew P
Year
2023
Fluidity and the customer experience in digital platform ecosystems
journal articles
Wirtz J, Ramasundaram A, Pandey N, Shukla Y and Alavi S
Year
2023
Exploring the nonlinear influence of nonverbal dominance in marketing communicators: Instrumental outcomes, social outcomes, and persuasion
journal articles
Wirtz J, Lasarov W, Orth UR and Holm M
Year
2023
Balancing demand and capacity in services
books/monographs
Wirtz J and Chew P
Year
2023
Metaverse marketing: How the metaverse will shape the future of consumer research and practice
journal articles
Wang Y, Kim J, Wirtz J, Dwivedi YK, Hughes L, Alalwan AA, Ahn SJ, Balakrishnan J, Barta S, Belk R, Buhalis D, Dutot V, Felix R, Filieri R, Flavián C, Gustafsson A, Hinsch C, Hollensen S, Jain V, Krishen AS, Lartey JO, Pandey N, Ribeiro-Navarrete S, Raman R, Rauschnabel PA, Sharma A, Sigala M and Veloutsou C
Year
2023
How intelligent automation, service robots, and AI will reshape service products and their delivery
journal articles
Wirtz J and Pitardi V
Year
2023
Luxury service consumption
books/monographs
Wirtz J, Holmqvist J and Fritze MP
Year
2023
Luxury hospitality: A systematic literature review and research agenda
journal articles
Wirtz J, Jain V, Salunke P, Nunkoo R and Sharma A
Year
2023
A critical reflection on analytics and artificial intelligence based analytics in hospitality and tourism management research
journal articles
Wirtz J and Mariani M
Year
2023