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Year:

After the First Glance! Acceptance and Long-Term Performance in Human-Robot Teams

conference/seminars
Wirtz J, Heitlinger L, Stock-Homburg RM and Wolf FD
Year
2024

Digital transformation: A multidisciplinary perspective and future research agenda

journal articles
Liu J, Wirtz J, Paul J, Ueno A, Dennis C, Alamanos E, Curtis L, Foroudi P, Kacprzak A, Kunz WH, Marvi R, Nair SLS, Ozdemir O, Pantano E, Papadopoulos T, Petit O and Tyagi S
Year
2024

Affect-as-Information: Customer and Employee Affective Displays as Expeditious Predictors of Customer Satisfaction

journal articles
Wirtz J, Ashtar S, Yom-Tov GB and Rafaeli A
Year
2024

Navigating the Rise of Service Robots – Success Factors, Trade-Offs, and Implementation

conference/seminars
Wirtz J, Knof M and Stock-Homburg R
Year
2024

Digital service innovation in B2B markets

journal articles
Wirtz J, Kowalkowski C and Ehret M
Year
2024

The impact of COVID-19 on marketing for higher education institutions in developing countries: the case of Lebanon

journal articles
Elhajjar S and Yacoub L
Informa Uk Limited
Year
2024

Human vs. Virtual Endorser? Interaction Effect of Endorser Type and Product Type on Consumers’ Product Attitudes

conference/seminars
Li X, Jiang Z and Lu Y
Year
2024

Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals

journal articles
Huang T-W and Ascarza E
Institute For Operations Research And The Management Sciences
Year
2024

The current and future state of the marketing management profession

journal articles
Elhajjar S
Informa Uk Limited
Year
2024

Exploring the Impact of Cultural Destinations on Residents’ Well‐Being: Case of Katara Cultural Village

journal articles
Elhajjar S and Al‐Sulaiti KI
Wiley
Year
2024