Publications
Publication Type:
Department:
Year:
OWNDAYS: Changing Eyewear Necessity to Fashion Accessory
Case Study
Ang Swee Hoon, Chia Eik Chieh, Wu Sheen Yee Shannon, Khoo Chien Yi Danny and Khoo Wee Boon
Academy Of Asian Business Review.
Year
2020
Exploring the effects of social media addiction on consumer behaviour
journal articles
Hajjar S
Inderscience Publishers
Year
2020
Hiding Gifts Behind the Veil of Vouchers: On the Effect of Gift Vouchers Versus Direct Gifts in Conditional Promotions
journal articles
Zhang Y and Ding Y
Year
2020
Assessing the imagination scale’s nomological validity: Effect of hedonic versus utilitarian product types and abstract versus concrete advertising execution
journal articles
Ang SH and Dewi IJ
Year
2020
Keeping safe versus staying healthy: The effect of regulatory fit on social distancing
journal articles
Wang J and Lee AY
Year
2020
How cultural values and anticipated guilt matter in Chinese residents’ intention of low carbon consuming behavior
journal articles
Jiang X, Li X, Sun J, Jiang Y, Liu R, Wang D, Wang Y, Sun W and Ding Z
Year
2020
Contraction with Unpacking: When Unpacking Leads to Lower Calorie Budgets
journal articles
Li X, Jia M and Krishna A
Year
2020
From the classroom to the community and back: The development of a community-based research model for contemporary higher education
journal articles
Toh Tai Chong and Tambyah SK
Year
2020
The effect of social exclusion on persuasiveness of feelings versus reasons in advertisements: the moderating role of culture
journal articles
Jiang H, Li C, Li X and Li L
Year
2020
Ronds: A Pioneer in a Blue Ocean (A) AND (B)
Case Study
Doreen Kum, Qizhang L and Bin D
Ivey Publishing
Year
2020