Publications
Publication Type:
Department:
Year:
Personal Branding through Perfume in the Middle East: Investigating the Role of Fragrance in Self-Presentation, Impression Management, and Cultural Identity
journal articles
Khair N, Elhajjar S and Hamzeh Z
Informa Uk Limited
Year
2024
Service robots and their implications for service delivery
books/monographs
Wirtz J, Kunz WH, Paluch S and Pitardi V
Year
2024
Guest editorial: International marketing perspectives on digital platforms and their ecosystems
journal articles
Wirtz J, Mandler T, Luo J and Yannopoulou N
Year
2024
Digital service innovation in B2B markets
journal articles
Wirtz J, Kowalkowski C and Ehret M
Year
2024
ChatGPT and service: opportunities, challenges, and research directions
journal articles
Ooi KB, Tan GWH, Wirtz J, Sigala M, Aw ECX, Cham TH, Dwivedi YK, Kunz WH, Letheren K, Mishra A and Russell-Bennett R
Year
2024
Choosing to Discover the Unknown: The Effects of Choice on User Attention to Online Video Advertising
journal articles
Jiang Z, Li X, Luo C, Yi C and Tucker C
Year
2024
The impact of COVID-19 on marketing for higher education institutions in developing countries: the case of Lebanon
journal articles
Elhajjar S and Yacoub L
Informa Uk Limited
Year
2024
Digital service technologies, service robots, AI, and the strategic pathways to cost-effective service excellence
journal articles
Wirtz J, Hofmeister J, Chew PYP and Ding X
Year
2023
Artificial intelligence empowered conversational agents: A systematic literature review and research agenda
journal articles
Wirtz J, Mariani MM and Hashemi N
Year
2023
Algorithm Aversion: Evidence from Ridesharing Drivers
journal articles
Liu M, Tang X, Zhang S, Zhu Y, Xia S and Menge Q
Year
2023