Publications
Publication Type:
Department:
Year:
Corporate digital responsibility (CDR) in the age of AI: implications for interactive marketing
journal articles
Wirtz J and Kunz WH
Year
2024
Guest editorial: International marketing perspectives on digital platforms and their ecosystems
journal articles
Wirtz J, Mandler T, Luo J and Yannopoulou N
Year
2024
Service robots: the dynamic effects of anthropomorphism and functional perceptions on consumers’ responses
journal articles
Kim H, Liu SQ, Wirtz J, So KKF and Fang X
Year
2024
Choosing to Discover the Unknown: The Effects of Choice on User Attention to Online Video Advertising
journal articles
Jiang Z, Li X, Luo C, Yi C and Tucker C
Year
2024
Quadria Capital: Doing Well by Doing Good in Asian Institute of Gastroenterology Hospitals, W33450.
Case Study
Kum D and Wirtz J
Ivey Publishing
Year
2024
Service robots and their implications for service delivery
books/monographs
Wirtz J, Kunz WH, Paluch S and Pitardi V
Year
2024
Easy to Be Selfish: When and Why Is One Individual as Influential as Multiple Individuals
journal articles
Zhang Y and Yang Z
Year
2024
Ethical Considerations of Service Organizations in the Information Age
books/monographs
Wirtz J, Camilleri M, Zhong L and Rosenbaum MS
Elsevier Bv
Year
2024
Personal Branding through Perfume in the Middle East: Investigating the Role of Fragrance in Self-Presentation, Impression Management, and Cultural Identity
journal articles
Khair N, Elhajjar S and Hamzeh Z
Informa Uk Limited
Year
2024
Immersive time (ImT): Conceptualizing time spent in the metaverse
journal articles
Wirtz J, Mogaji E, Belk RW and Dwivedi YK
Year
2023