Publications
Publication Type:
Department:
Year:
Cash-back rewards: Effects on spending and debt accumulation
journal articles
Agarwal S, Ang SH, Wang Y and Zhang J
Year
2026
Foreword
journal articles
Wirtz J
Year
2026
Corporate Digital Responsibility (CDR) in AI-Driven Marketing
books/monographs
Wirtz J and Kunz WH
Springer Nature Switzerland
Year
2026
Corporate Digital Responsibility in Tourism and Hospitality
books/monographs
Wirtz J and Kunz WH
Routledge
Year
2026
Does Featuring People with Disabilities Help or Hurt Fashion Marketing Effectiveness?
journal articles
Wang J and Wei C
Year
2025
In diversity lies opportunity: complementary product recommendations, message framing and cross-selling
journal articles
Zhang J, Wirtz J, Balaji MS, Luo J and Pandey N
Year
2025
Pemasaran Jasa (Edisi Kesembilan – Jilid 1) Manusia – Teknologi – Strategi
books/monographs
Wirtz J, Lovelock C and Msm Eyse
Mcl Publisher
Year
2025
Claiming single or multiple product benefits: Moderating role of intergoal association
journal articles
Song Y, Li X, Wang H and Shen M
Year
2025
Unveiling the marketer’s lens: exploring experiences and perspectives on AI integration in marketing strategies
journal articles
Elhajjar S
Emerald
Year
2025
People Believe If 90% Prefer A over B, A Must Be Much Better than B. Are They Wrong?
journal articles
Overton G, Evangelidis I and Vosgerau J
Year
2025