Publications
Publication Type:
Department:
Year:
Corporate Digital Responsibility (CDR) in AI-Driven Marketing
books/monographs
Wirtz J and Kunz WH
Springer Nature Switzerland
Year
2026
Foreword
journal articles
Wirtz J
Year
2026
Luxury service experiences and culture
journal articles
Wirtz J and Holmqvist J
Year
2025
Continuous value shaping: A boundary concept for innovating service innovation approaches
journal articles
Wirtz J, Böhmann T, Roth A, Satzger G, Benz C, Beverungen D, Boes A, Breidbach C, Gersch M, Gudergan G, Hogreve J, Kurtz C, Langes B, Leimeister JM, Lewandowski T, Meiren T, Nägele R, Paluch S, Peters C, Poeppelbuss J, Robra-Bissantz S, Schultz C, Schumann JH and Wünderlich NV
Year
2025
エージェント型AI ビジネス、働き方を一変させる協働知革命
books/monographs
ボーネット パ and ウィルツ ヨ
Year
2025
Reimagining third places: the role of GenAI robots in shaping interaction and trust in a polarized society
journal articles
Wirtz J, Paluch S, Pitardi V and Kunz WH
Year
2025
Unveiling the marketer’s lens: exploring experiences and perspectives on AI integration in marketing strategies
journal articles
Elhajjar S
Emerald
Year
2025
Customer experience management in B2B markets: CXM value propositions and archetypical CXM strategies
journal articles
Wirtz J, Kowalkowski C, Jaakkola E, Holmlund M, Ulaga W and Ahmed T
Year
2025
Knowledge, attitude and practice towards blockchain potential for digital marketing: scale development and validation
journal articles
Mahmoud AB, Kumar V, Berman A, Elhajjar S and Fuxman L
Emerald
Year
2025
Claiming single or multiple product benefits: Moderating role of intergoal association
journal articles
Song Y, Li X, Wang H and Shen M
Year
2025