Publications
Publication Type:
Department:
Year:
Foreword
journal articles
Wirtz J
Year
2026
Cash-back rewards: Effects on spending and debt accumulation
journal articles
Agarwal S, Ang SH, Wang Y and Zhang J
Year
2026
Corporate Digital Responsibility in Tourism and Hospitality
books/monographs
Wirtz J and Kunz WH
Routledge
Year
2026
Corporate Digital Responsibility (CDR) in AI-Driven Marketing
books/monographs
Wirtz J and Kunz WH
Springer Nature Switzerland
Year
2026
Knowledge, attitude and practice towards blockchain potential for digital marketing: scale development and validation
journal articles
Mahmoud AB, Kumar V, Berman A, Elhajjar S and Fuxman L
Emerald
Year
2025
AGENTIC ARTIFICIAL INTELLIGENCE: Harnessing AI Agents to Reinvent Business, Work, and Life
books/monographs
Wirtz J, Bornet P, Davenport TH, De Cremer D, Evergreen B, Fersht P, Gohel R and Khiyara S
Year
2025
エージェント型AI ビジネス、働き方を一変させる協働知革命
books/monographs
ボーネット パ and ウィルツ ヨ
Year
2025
Examining the impact of social media de-influencing on audiences
journal articles
Elhajjar S and Itani OS
Emerald
Year
2025
In diversity lies opportunity: complementary product recommendations, message framing and cross-selling
journal articles
Zhang J, Wirtz J, Balaji MS, Luo J and Pandey N
Year
2025
Humanoid robotics and agentic AI: reframing management theories and future research directions
journal articles
Wirtz J, Korzynski P, Edwards A, Gupta MC and Mazurek G
Year
2025