Publications
Publication Type:
Department:
Year:
Corporate Digital Responsibility (CDR) in AI-Driven Marketing
books/monographs
Wirtz J and Kunz WH
Springer Nature Switzerland
Year
2026
Foreword
journal articles
Wirtz J
Year
2026
The healthy aging and service firms: the promise of smart technologies
journal articles
Wirtz J, Bateson JEG, Čaić M, Frank DA and Veflen N
Year
2025
Does Featuring People with Disabilities Help or Hurt Fashion Marketing Effectiveness?
journal articles
Wang J and Wei C
Year
2025
How do consumers form their reasons for/against chatbots? Symmetric variable relationship and asymmetric configurational models
journal articles
Wirtz J, Chaouali W, Woodside A, Jedidi H, Mjahed Hammami S and Yogeeswaran K
Year
2025
Optimizing Scalable Targeted Marketing Policies with Constraints
journal articles
Zhu Y, Lu H and Simester D
Year
2025
Pemasaran Jasa (Edisi Kesembilan – Jilid 1) Manusia – Teknologi – Strategi
books/monographs
Wirtz J, Lovelock C and Msm Eyse
Mcl Publisher
Year
2025
Conscious artificial intelligence in service
journal articles
Wirtz J, Breidbach C, Casper Ferm LE, Maglio PP, Beverungen D and Twigg A
Year
2025
Generative AI Meets Service Robots
journal articles
Wirtz J and Stock-Homburg R
Year
2025
Pemasaran Jasa (Edisi Kesembilan – Jilid 2) Manusia – Teknologi – Strategi
books/monographs
Wirtz J and Lovelock C
Mcl Publisher
Year
2025