Publications
Publication Type:
Department:
Year:
Cash-back rewards: Effects on spending and debt accumulation
journal articles
Agarwal S, Ang SH, Wang Y and Zhang J
Year
2026
Foreword
journal articles
Wirtz J
Year
2026
Corporate Digital Responsibility (CDR) in AI-Driven Marketing
books/monographs
Wirtz J and Kunz WH
Springer Nature Switzerland
Year
2026
Corporate Digital Responsibility in Tourism and Hospitality
books/monographs
Wirtz J and Kunz WH
Routledge
Year
2026
Humanoid robotics and agentic AI: reframing management theories and future research directions
journal articles
Wirtz J, Korzynski P, Edwards A, Gupta MC and Mazurek G
Year
2025
Optimizing Scalable Targeted Marketing Policies with Constraints
journal articles
Zhu Y, Lu H and Simester D
Year
2025
Beyond the Time Gap: A Vignette Survey Approach to Gathering Data on Experiential Learning Trips
books/monographs
Tambyah SK, Mukhopadhyay K and Jun FK
Sage Publications Ltd
Year
2025
Customer experience management in B2B markets: CXM value propositions and archetypical CXM strategies
journal articles
Wirtz J, Kowalkowski C, Jaakkola E, Holmlund M, Ulaga W and Ahmed T
Year
2025
Unintended consequences of service robots – Recent progress and future research directions
journal articles
Wirtz J, Heirati N, Pitardi V, Jayawardhena C, Kunz W and Paluch S
Year
2025
How do consumers form their reasons for/against chatbots? Symmetric variable relationship and asymmetric configurational models
journal articles
Wirtz J, Chaouali W, Woodside A, Jedidi H, Mjahed Hammami S and Yogeeswaran K
Year
2025