Publications
Publication Type:
Department:
Year:
Optimizing Scalable Targeted Marketing Policies with Constraints
journal articles
Zhu Y, Lu H and Simester D
Year
2025
Claiming single or multiple product benefits: Moderating role of intergoal association
journal articles
Song Y, Li X, Wang H and Shen M
Year
2025
Online-Offline Self-Identity Overlap and Consumer Decision to Acquire Digital-Physical Twins in the Metaverse
journal articles
Li X, Jiang Z and Lu Y
Year
2025
Does Featuring People with Disabilities Help or Hurt Fashion Marketing Effectiveness?
journal articles
Wang J and Wei C
Year
2025
Examining the impact of social media de-influencing on audiences
journal articles
Elhajjar S and Itani OS
Emerald
Year
2025
People Believe If 90% Prefer A over B, A Must Be Much Better than B. Are They Wrong?
journal articles
Overton G, Evangelidis I and Vosgerau J
Year
2025
Unveiling the marketer’s lens: exploring experiences and perspectives on AI integration in marketing strategies
journal articles
Elhajjar S
Emerald
Year
2025
Knowledge, attitude and practice towards blockchain potential for digital marketing: scale development and validation
journal articles
Mahmoud AB, Kumar V, Berman A, Elhajjar S and Fuxman L
Emerald
Year
2025
Beyond the Time Gap: A Vignette Survey Approach to Gathering Data on Experiential Learning Trips
books/monographs
Tambyah SK, Mukhopadhyay K and Jun FK
Sage Publications Ltd
Year
2025
Personal Branding through Perfume in the Middle East: Investigating the Role of Fragrance in Self-Presentation, Impression Management, and Cultural Identity
journal articles
Khair N, Elhajjar S and Hamzeh Z
Informa Uk Limited
Year
2024