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Case Study

How an NUS Business School Alumna Turned People Data into Organisational Change at Murata Electronics Singapore

Hong Ming TAN

In 2025, Elise Lim Ying Qi — NUS Business School alumna and HR executive at Murata Electronics Singapore — designed a 15-item pulse survey, built and tested multiple regression models to identify the strongest drivers of employee engagement, and translated those statistical findings into HR policies employees helped shape. The result was a working analytics pipeline that moved people management from benchmarks to evidence.
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