Research Projects
Latest Case Studies
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Kapap Academy: A Hermit Warrior's Mission
by Assoc Prof Sarah L. Y. Cheah and Mr Luke Shineng Wu (Manager, SMU Institute of Innovation and Entrepreneurship)
Publication Date: 16/01/2019
Kapap Academy Pte. Ltd. (Kapap Academy) was established in 2007, following the tragic death of the founder’s older brother, with...
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Swiggy:: Optimizing Cash Burn
Assoc Prof Singfat Chu and Mr Venkata Praneeth Tammiraju (FT MBA student)
Publication Date: 21/12/2018
By August 2015, Swiggy, an on-demand food delivery start-up, had been operating for almost one year in Bengaluru, India. The...
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Qualtrics
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FEATURED MEDIA
Research Video
Research With Impact
Yang Nan, Assistant Professor in STRATEGY & POLICY, MARKETING at NUS Business School, examined the effectiveness of the “Travel Early, Travel Free” campaign in easing congestion on Singapore’s MRT train network.
Research With Impact
Zhang Yan, Assistant Professor in MARKETING at NUS Business School, on what inspires her research.
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