Publications
Publication Type:
Department:
Year:
Easy to Be Selfish: When and Why Is One Individual as Influential as Multiple Individuals
journal articles
Zhang Y and Yang Z
Year
2024
The present and future of the B2B sales profession
journal articles
Elhajjar S, Yacoub L and Ouaida F
Informa Uk Limited
Year
2024
Using spatial big data to analyse neighbourhood effects on immigrant inclusion and well-being
journal articles
Ang ATY, Tambyah SK and Leong CH
Year
2024
Quadria Capital: Doing Well by Doing Good in Asian Institute of Gastroenterology Hospitals, W33450.
Case Study
Kum D and Wirtz J
Ivey Publishing
Year
2024
The current and future state of the marketing management profession
journal articles
Elhajjar S
Informa Uk Limited
Year
2024
The Power of Commitment in Group Search
journal articles
Zhu Y and Cao X
Year
2024
Personal Branding through Perfume in the Middle East: Investigating the Role of Fragrance in Self-Presentation, Impression Management, and Cultural Identity
journal articles
Khair N, Elhajjar S and Hamzeh Z
Informa Uk Limited
Year
2024
Choosing to Discover the Unknown: The Effects of Choice on User Attention to Online Video Advertising
journal articles
Jiang Z, Li X, Luo C, Yi C and Tucker C
Year
2024
The impact of COVID-19 on marketing for higher education institutions in developing countries: the case of Lebanon
journal articles
Elhajjar S and Yacoub L
Informa Uk Limited
Year
2024
Big data analytics and the use of artificial intelligence in the services industry: a meta-analysis
journal articles
Cheah I, Ladeira WJ, Santini FDO, Rasul T, Elhajjar S, Yasin N and Akhtar S
Informa Uk Limited
Year
2024