Publications
Publication Type:
Department:
Year:
Does Featuring People with Disabilities Help or Hurt Fashion Marketing Effectiveness?
journal articles
Wang J and Wei C
Year
2025
How do consumers form their reasons for/against chatbots? Symmetric variable relationship and asymmetric configurational models
journal articles
Wirtz J, Chaouali W, Woodside A, Jedidi H, Mjahed Hammami S and Yogeeswaran K
Year
2025
Optimizing Scalable Targeted Marketing Policies with Constraints
journal articles
Zhu Y, Lu H and Simester D
Year
2025
Pemasaran Jasa (Edisi Kesembilan – Jilid 1) Manusia – Teknologi – Strategi
books/monographs
Wirtz J, Lovelock C and Msm Eyse
Mcl Publisher
Year
2025
Conscious artificial intelligence in service
journal articles
Wirtz J, Breidbach C, Casper Ferm LE, Maglio PP, Beverungen D and Twigg A
Year
2025
Generative AI Meets Service Robots
journal articles
Wirtz J and Stock-Homburg R
Year
2025
Pemasaran Jasa (Edisi Kesembilan – Jilid 2) Manusia – Teknologi – Strategi
books/monographs
Wirtz J and Lovelock C
Mcl Publisher
Year
2025
Luxury service experiences and culture
journal articles
Wirtz J and Holmqvist J
Year
2025
Continuous value shaping: A boundary concept for innovating service innovation approaches
journal articles
Wirtz J, Böhmann T, Roth A, Satzger G, Benz C, Beverungen D, Boes A, Breidbach C, Gersch M, Gudergan G, Hogreve J, Kurtz C, Langes B, Leimeister JM, Lewandowski T, Meiren T, Nägele R, Paluch S, Peters C, Poeppelbuss J, Robra-Bissantz S, Schultz C, Schumann JH and Wünderlich NV
Year
2025
エージェント型AI ビジネス、働き方を一変させる協働知革命
books/monographs
ボーネット パ and ウィルツ ヨ
Year
2025