Publications
Publication Type:
Department:
Year:
Continuous value shaping: A boundary concept for innovating service innovation approaches
journal articles
Wirtz J, Böhmann T, Roth A, Satzger G, Benz C, Beverungen D, Boes A, Breidbach C, Gersch M, Gudergan G, Hogreve J, Kurtz C, Langes B, Leimeister JM, Lewandowski T, Meiren T, Nägele R, Paluch S, Peters C, Poeppelbuss J, Robra-Bissantz S, Schultz C, Schumann JH and Wünderlich NV
Year
2025
Pemasaran Jasa (Edisi Kesembilan – Jilid 2) Manusia – Teknologi – Strategi
books/monographs
Wirtz J and Lovelock C
Mcl Publisher
Year
2025
Online-Offline Self-Identity Overlap and Consumer Decision to Acquire Digital-Physical Twins in the Metaverse
journal articles
Li X, Jiang Z and Lu Y
Year
2025
Knowledge, attitude and practice towards blockchain potential for digital marketing: scale development and validation
journal articles
Mahmoud AB, Kumar V, Berman A, Elhajjar S and Fuxman L
Emerald
Year
2025
The healthy aging and service firms: the promise of smart technologies
journal articles
Wirtz J, Bateson JEG, Čaić M, Frank DA and Veflen N
Year
2025
Luxury service experiences and culture
journal articles
Wirtz J and Holmqvist J
Year
2025
Service recovery by AI or human agents: Do failure and strategy context matter?
journal articles
Wirtz J, Fürst A, Trißler L and Friedrich R
Year
2025
エージェント型AI ビジネス、働き方を一変させる協働知革命
books/monographs
ボーネット パ and ウィルツ ヨ
Year
2025
Generative AI Meets Service Robots
journal articles
Wirtz J and Stock-Homburg R
Year
2025
Reimagining third places: the role of GenAI robots in shaping interaction and trust in a polarized society
journal articles
Wirtz J, Paluch S, Pitardi V and Kunz WH
Year
2025