Publications

Year:

Affect-as-Information: Customer and Employee Affective Displays as Expeditious Predictors of Customer Satisfaction

journal articles
Wirtz J, Ashtar S, Yom-Tov GB and Rafaeli A
Year
2024

AI concierge in the customer journey: what is it and how can it add value to the customer?

journal articles
Liu SQ, Wirtz J, Vakeel KA, Smith NA, Alavipour RS and Wei C
Year
2024

Digital service innovation in B2B markets

journal articles
Wirtz J, Kowalkowski C and Ehret M
Year
2024

The impact of COVID-19 on marketing for higher education institutions in developing countries: the case of Lebanon

journal articles
Elhajjar S and Yacoub L
Informa Uk Limited
Year
2024

Social media research: We are publishing more but with weak influence.

journal articles
Elhajjar S and Yacoub L
Year
2024

Ethical considerations of service organizations in the information age信息时代服务组织的道德思考

journal articles
Wirtz J, Camilleri MA, Zhong L and Rosenbaum MS
Year
2024

Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals

journal articles
Huang T-W and Ascarza E
Institute For Operations Research And The Management Sciences
Year
2024

The current and future state of the marketing management profession

journal articles
Elhajjar S
Informa Uk Limited
Year
2024

Exploring the Impact of Cultural Destinations on Residents’ Well‐Being: Case of Katara Cultural Village

journal articles
Elhajjar S and Al‐Sulaiti KI
Wiley
Year
2024

After the First Glance! Acceptance and Long-Term Performance in Human-Robot Teams

conference/seminars
Wirtz J, Heitlinger L, Stock-Homburg RM and Wolf FD
Year
2024