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Service recovery by AI or human agents: Do failure and strategy context matter?

journal articles
Wirtz J, Fürst A, Trißler L and Friedrich R
Year
2025

Employee decision-making: the role of egoism and altruism in corporate spending behavior

journal articles
Elhajjar S, Yacoub L and Borna S
Emerald
Year
2025

Customer experience management in B2B markets: CXM value propositions and archetypical CXM strategies

journal articles
Wirtz J, Kowalkowski C, Jaakkola E, Holmlund M, Ulaga W and Ahmed T
Year
2025

Pemasaran Jasa (Edisi Kesembilan – Jilid 1) Manusia – Teknologi – Strategi

books/monographs
Wirtz J, Lovelock C and Msm Eyse
Mcl Publisher
Year
2025

Continuous value shaping: A boundary concept for innovating service innovation approaches

journal articles
Wirtz J, Böhmann T, Roth A, Satzger G, Benz C, Beverungen D, Boes A, Breidbach C, Gersch M, Gudergan G, Hogreve J, Kurtz C, Langes B, Leimeister JM, Lewandowski T, Meiren T, Nägele R, Paluch S, Peters C, Poeppelbuss J, Robra-Bissantz S, Schultz C, Schumann JH and Wünderlich NV
Year
2025

Claiming single or multiple product benefits: Moderating role of intergoal association

journal articles
Song Y, Li X, Wang H and Shen M
Year
2025

Pemasaran Jasa (Edisi Kesembilan – Jilid 2) Manusia – Teknologi – Strategi

books/monographs
Wirtz J and Lovelock C
Mcl Publisher
Year
2025

Marketing: An Introduction

books/monographs
Ang SH, Tuzovic S, Volkov M, Armstrong G, Fernandez KV and Kotler P
Pearson/australia
Year
2025

Online-Offline Self-Identity Overlap and Consumer Decision to Acquire Digital-Physical Twins in the Metaverse

journal articles
Li X, Jiang Z and Lu Y
Year
2025

How do consumers form their reasons for/against chatbots? Symmetric variable relationship and asymmetric configurational models

journal articles
Wirtz J, Chaouali W, Woodside A, Jedidi H, Mjahed Hammami S and Yogeeswaran K
Year
2025