Publications
Publication Type:
Department:
Year:
Personal Branding through Perfume in the Middle East: Investigating the Role of Fragrance in Self-Presentation, Impression Management, and Cultural Identity
journal articles
Khair N, Elhajjar S and Hamzeh Z
Informa Uk Limited
Year
2024
Digital transformation: A multidisciplinary perspective and future research agenda
journal articles
Liu J, Wirtz J, Paul J, Ueno A, Dennis C, Alamanos E, Curtis L, Foroudi P, Kacprzak A, Kunz WH, Marvi R, Nair SLS, Ozdemir O, Pantano E, Papadopoulos T, Petit O and Tyagi S
Year
2024
Affect-as-Information: Customer and Employee Affective Displays as Expeditious Predictors of Customer Satisfaction
journal articles
Wirtz J, Ashtar S, Yom-Tov GB and Rafaeli A
Year
2024
AI concierge in the customer journey: what is it and how can it add value to the customer?
journal articles
Liu SQ, Wirtz J, Vakeel KA, Smith NA, Alavipour RS and Wei C
Year
2024
Digital service innovation in B2B markets
journal articles
Wirtz J, Kowalkowski C and Ehret M
Year
2024
The impact of COVID-19 on marketing for higher education institutions in developing countries: the case of Lebanon
journal articles
Elhajjar S and Yacoub L
Informa Uk Limited
Year
2024
Social media research: We are publishing more but with weak influence.
journal articles
Elhajjar S and Yacoub L
Year
2024
Ethical considerations of service organizations in the information age信息时代服务组织的道德思考
journal articles
Wirtz J, Camilleri MA, Zhong L and Rosenbaum MS
Year
2024
Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals
journal articles
Huang T-W and Ascarza E
Institute For Operations Research And The Management Sciences
Year
2024
The current and future state of the marketing management profession
journal articles
Elhajjar S
Informa Uk Limited
Year
2024