Publications
Publication Type:
Department:
Year:
Pemasaran Jasa (Edisi Kesembilan – Jilid 1) Manusia – Teknologi – Strategi
books/monographs
Wirtz J, Lovelock C and Msm Eyse
Mcl Publisher
Year
2025
Claiming single or multiple product benefits: Moderating role of intergoal association
journal articles
Song Y, Li X, Wang H and Shen M
Year
2025
Unveiling the marketer’s lens: exploring experiences and perspectives on AI integration in marketing strategies
journal articles
Elhajjar S
Emerald
Year
2025
People Believe If 90% Prefer A over B, A Must Be Much Better than B. Are They Wrong?
journal articles
Overton G, Evangelidis I and Vosgerau J
Year
2025
Continuous value shaping: A boundary concept for innovating service innovation approaches
journal articles
Wirtz J, Böhmann T, Roth A, Satzger G, Benz C, Beverungen D, Boes A, Breidbach C, Gersch M, Gudergan G, Hogreve J, Kurtz C, Langes B, Leimeister JM, Lewandowski T, Meiren T, Nägele R, Paluch S, Peters C, Poeppelbuss J, Robra-Bissantz S, Schultz C, Schumann JH and Wünderlich NV
Year
2025
Pemasaran Jasa (Edisi Kesembilan – Jilid 2) Manusia – Teknologi – Strategi
books/monographs
Wirtz J and Lovelock C
Mcl Publisher
Year
2025
Online-Offline Self-Identity Overlap and Consumer Decision to Acquire Digital-Physical Twins in the Metaverse
journal articles
Li X, Jiang Z and Lu Y
Year
2025
Knowledge, attitude and practice towards blockchain potential for digital marketing: scale development and validation
journal articles
Mahmoud AB, Kumar V, Berman A, Elhajjar S and Fuxman L
Emerald
Year
2025
The healthy aging and service firms: the promise of smart technologies
journal articles
Wirtz J, Bateson JEG, Čaić M, Frank DA and Veflen N
Year
2025
Digital transformation: A multidisciplinary perspective and future research agenda
journal articles
Liu J, Wirtz J, Paul J, Ueno A, Dennis C, Alamanos E, Curtis L, Foroudi P, Kacprzak A, Kunz WH, Marvi R, Nair SLS, Ozdemir O, Pantano E, Papadopoulos T, Petit O and Tyagi S
Year
2024