Publications
Publication Type:
Department:
Year:
Pemasaran Jasa (Edisi Kesembilan – Jilid 2) Manusia – Teknologi – Strategi
books/monographs
Wirtz J and Lovelock C
Mcl Publisher
Year
2025
Luxury service experiences and culture
journal articles
Wirtz J and Holmqvist J
Year
2025
Continuous value shaping: A boundary concept for innovating service innovation approaches
journal articles
Wirtz J, Böhmann T, Roth A, Satzger G, Benz C, Beverungen D, Boes A, Breidbach C, Gersch M, Gudergan G, Hogreve J, Kurtz C, Langes B, Leimeister JM, Lewandowski T, Meiren T, Nägele R, Paluch S, Peters C, Poeppelbuss J, Robra-Bissantz S, Schultz C, Schumann JH and Wünderlich NV
Year
2025
エージェント型AI ビジネス、働き方を一変させる協働知革命
books/monographs
ボーネット パ and ウィルツ ヨ
Year
2025
Reimagining third places: the role of GenAI robots in shaping interaction and trust in a polarized society
journal articles
Wirtz J, Paluch S, Pitardi V and Kunz WH
Year
2025
Unveiling the marketer’s lens: exploring experiences and perspectives on AI integration in marketing strategies
journal articles
Elhajjar S
Emerald
Year
2025
Customer experience management in B2B markets: CXM value propositions and archetypical CXM strategies
journal articles
Wirtz J, Kowalkowski C, Jaakkola E, Holmlund M, Ulaga W and Ahmed T
Year
2025
Easy to Be Selfish: When and Why Is One Individual as Influential as Multiple Individuals
journal articles
Zhang Y and Yang Z
Year
2024
Exploring the Impact of Cultural Destinations on Residents’ Well‐Being: Case of Katara Cultural Village
journal articles
Elhajjar S and Al‐Sulaiti KI
Wiley
Year
2024
AI concierge in the customer journey: what is it and how can it add value to the customer?
journal articles
Liu SQ, Wirtz J, Vakeel KA, Smith NA, Alavipour RS and Wei C
Year
2024