Publications
Publication Type:
Department:
Year:
Pemasaran Jasa (Edisi Kesembilan – Jilid 2) Manusia – Teknologi – Strategi
books/monographs
Wirtz J and Lovelock C
Mcl Publisher
Year
2025
Reimagining third places: the role of GenAI robots in shaping interaction and trust in a polarized society
journal articles
Wirtz J, Paluch S, Pitardi V and Kunz WH
Year
2025
Service recovery by AI or human agents: Do failure and strategy context matter?
journal articles
Wirtz J, Fürst A, Trißler L and Friedrich R
Year
2025
Generative AI Meets Service Robots
journal articles
Wirtz J and Stock-Homburg R
Year
2025
Customer experience management in B2B markets: CXM value propositions and archetypical CXM strategies
journal articles
Wirtz J, Kowalkowski C, Jaakkola E, Holmlund M, Ulaga W and Ahmed T
Year
2025
Beyond the Time Gap: A Vignette Survey Approach to Gathering Data on Experiential Learning Trips
books/monographs
Tambyah SK, Mukhopadhyay K and Jun FK
Sage Publications Ltd
Year
2025
Claiming single or multiple product benefits: Moderating role of intergoal association
journal articles
Song Y, Li X, Wang H and Shen M
Year
2025
Continuous value shaping: A boundary concept for innovating service innovation approaches
journal articles
Wirtz J, Böhmann T, Roth A, Satzger G, Benz C, Beverungen D, Boes A, Breidbach C, Gersch M, Gudergan G, Hogreve J, Kurtz C, Langes B, Leimeister JM, Lewandowski T, Meiren T, Nägele R, Paluch S, Peters C, Poeppelbuss J, Robra-Bissantz S, Schultz C, Schumann JH and Wünderlich NV
Year
2025
Unveiling the marketer’s lens: exploring experiences and perspectives on AI integration in marketing strategies
journal articles
Elhajjar S
Emerald
Year
2025
The Power of Commitment in Group Search
journal articles
Zhu Y and Cao X
Year
2024