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Year:

FooSpace: Balancing Growth and Unit Economics

case studies
Huang DT-W and Ascarza E
Harvard Business Impact
Year
2026

Reimagining third places: the role of GenAI robots in shaping interaction and trust in a polarized society

journal articles
Wirtz J, Paluch S, Pitardi V and Kunz WH
Year
2026

Corporate Digital Responsibility in Tourism and Hospitality

books/monographs
Wirtz J and Kunz WH
Routledge
Year
2026

Customer experience management in B2B markets: CXM value propositions and archetypical CXM strategies

journal articles
Wirtz J, Kowalkowski C, Jaakkola E, Holmlund M, Ulaga W and Ahmed T
Year
2025

Pemasaran Jasa (Edisi Kesembilan – Jilid 1) Manusia – Teknologi – Strategi

books/monographs
Wirtz J, Lovelock C and Msm Eyse
Mcl Publisher
Year
2025

Continuous value shaping: A boundary concept for innovating service innovation approaches

journal articles
Wirtz J, Böhmann T, Roth A, Satzger G, Benz C, Beverungen D, Boes A, Breidbach C, Gersch M, Gudergan G, Hogreve J, Kurtz C, Langes B, Leimeister JM, Lewandowski T, Meiren T, Nägele R, Paluch S, Peters C, Poeppelbuss J, Robra-Bissantz S, Schultz C, Schumann JH and Wünderlich NV
Year
2025

Claiming single or multiple product benefits: Moderating role of intergoal association

journal articles
Song Y, Li X, Wang H and Shen M
Year
2025

Pemasaran Jasa (Edisi Kesembilan – Jilid 2) Manusia – Teknologi – Strategi

books/monographs
Wirtz J and Lovelock C
Mcl Publisher
Year
2025

Marketing: An Introduction

books/monographs
Ang SH, Tuzovic S, Volkov M, Armstrong G, Fernandez KV and Kotler P
Pearson/australia
Year
2025

Online-Offline Self-Identity Overlap and Consumer Decision to Acquire Digital-Physical Twins in the Metaverse

journal articles
Li X, Jiang Z and Lu Y
Year
2025