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Participant Journey

From the Classroom to the CRM: How a Non-Technical CEO Built AI Tools That Run His Company Every Week

When Erick Villalobos, CEO of Singapore's Evermove Engineering, attended the NUS Business School Executive Education course AI for Talent Management and Organizational Design in early 2025, he was 39 years old, ran a 52-year-old company, and had never written a line of code. Six months later, his company runs a fully custom AI-built CRM, with no developers, no budget, and no technical team. This is the story of how a strategic mindset, not technical skill, made the difference.
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Participant Journey

How Two NUS MSBA Alumni Are Making AI-Assisted Hiring Explainable at X0PA AI

At X0PA AI, NUS MSBA graduates Ural Malik and Yu Zhe build the models behind hiring decisions at national scale. Between them they have shipped an in-house CV parser, explainable candidate-job matching, an asynchronous AI interview product, and a retrieval layer that lets assessors question a candidate's full profile in plain language. The common thread is not accuracy alone, but making every output answerable to the recruiter who has to act on it.
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Case Study

How an NUS Business School Alumna Turned People Data into Organisational Change at Murata Electronics Singapore

Hong Ming TAN

In 2025, Elise Lim Ying Qi — NUS Business School alumna and HR executive at Murata Electronics Singapore — designed a 15-item pulse survey, built and tested multiple regression models to identify the strongest drivers of employee engagement, and translated those statistical findings into HR policies employees helped shape. The result was a working analytics pipeline that moved people management from benchmarks to evidence.
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