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Publications

Publication Type:

All Journal Articles Books/monographs Conference/seminars Case Studies Others

Department:

All Accounting Analytics & Operations Finance Management & Organisation Marketing Strategy & Policy Real Estate

Year:

Design and Evaluation of Targeted Interventions

others
Huang DT-W and Ascarza E
Harvard Business Impact
Year
2023

Putting the “service” into B2B marketing: key developments in service research and their relevance for B2B

journal articles
Wirtz J and Kowalkowski C
Year
2023

Artificial intelligence empowered conversational agents: A systematic literature review and research agenda

journal articles
Wirtz J, Mariani MM and Hashemi N
Year
2023

Automation in business research: systematic literature review

journal articles
Elhajjar S, Yacoub L and Yaacoub H
Springer Science And Business Media Llc
Year
2023

An Investigation of Consumers’ Negative Attitudes Towards Banks

journal articles
Elhajjar S
Springer Science And Business Media Llc
Year
2023

AI in Customer Service – A Service Revolution in the Making

books/monographs
Wirtz J and Werner HK
Springer Nature
Year
2023

A critical reflection on analytics and artificial intelligence based analytics in hospitality and tourism management research

journal articles
Wirtz J and Mariani M
Year
2023

Digital service technologies, service robots, AI, and the strategic pathways to cost-effective service excellence

journal articles
Wirtz J, Hofmeister J, Chew PYP and Ding X
Year
2023

Exploring the nonlinear influence of nonverbal dominance in marketing communicators: Instrumental outcomes, social outcomes, and persuasion

journal articles
Wirtz J, Lasarov W, Orth UR and Holm M
Year
2023

“So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy

journal articles
Duan Y, Hu MC, Wirtz J, Dwivedi YK, Kshetri N, Hughes L, Slade EL, Jeyaraj A, Kar AK, Baabdullah AM, Koohang A, Raghavan V, Ahuja M, Albanna H, Albashrawi MA, Al-Busaidi AS, Balakrishnan J, Barlette Y, Basu S, Bose I, Brooks L, Buhalis D, Carter L, Chowdhury S, Crick T, Cunningham SW, Davies GH, Davison RM, Dé R, Dennehy D, Dubey R, Dwivedi R, Edwards JS, Flavián C, Gauld R, Grover V, Janssen M, Jones P, Junglas I, Khorana S, Kraus S, Larsen KR, Latreille P, Laumer S, Malik FT, Mardani A, Mariani M, Mithas S, Mogaji E, Nord JH, O'Connor S, Okumus F, Pagani M, Pandey N, Papagiannidis S, Pappas IO, Pathak N, Pries-Heje J, Raman R, Rana NP, Rehm SV, Ribeiro-Navarrete S, Richter A, Rowe F, Sarker S, Stahl BC, Tiwari MK, van der Aalst W, Venkatesh V, Viglia G, Wade M, Walton P and Wright R
Year
2023