Publications

Year:

Digital marketing jobs: What are recruiters looking for?

journal articles
Elhajjar S
Informa Uk Limited
Year
2022

Principles of Marketing, An Asian Perspective

books/monographs
Kotler P, Armstrong G, Swee-Hoon A, Siew-Meng L and Chin-Tiong T
Pearson Higher Ed
Year
2022

The service robot revolution

books/monographs
Wirtz J, Paluch S and Kunz WH
Year
2022

Toward a New Service Reality: Human–Robot Collaboration at the Service Frontline

books/monographs
Wirtz J, Kunz WH and Paluch S
Year
2022

Consuming for happiness.

books/monographs
Tambyah SK and Tan SJ
American Psychological Association
Year
2022

Impact of electronic word-of-mouth on brand relationship and purchase intention: the case of the smartphone industry

journal articles
Elhajjar S
Inderscience Publishers
Year
2022

Singapore, Quality of Life

books/monographs
Tan SJ and Tambyah SK
Springer International Publishing
Year
2022

Managing the Exclusivity of Luxury Service Experiences

books/monographs
Wirtz J, Holmqvist J and Fritze MP
Year
2022

“I would do it all over again!”: The perspectives of teaching assistants (TAs) engaged for hybrid classes

others
Christudason A, Tambyah SK and Grace W
Blog.nus Is Brought To You By The Centre For Teaching, Learning And Technology
Year
2022

Opportunities and challenges in developing interdisciplinary thinking in undergraduate education

books/monographs
Toh TC and Tambyah SK
Year
2022