Publications
Publication Type:
Department:
Year:
In Pursuit of Happiness: Effects of Mental Subtraction and Alternative Comparison
journal articles
Ang SH, Lim EAC, Chen Z and Leong SM
Year
2015
Tiger Balm: The Future of a Heritage
Case Study
Kum D
Singapore Management University
Year
2015
The Conceptualization and Development of Advertisement-Evoked Imagination Scale
journal articles
Ang S-H and Dewi IJ
Korean Marketing Association
Year
2015
An Empirical Study on the Taxonomy of Guanxi a Research in Progress Report
books/monographs
Shamdasani P, Khoo HM and Lau GT
Year
2015
Reversing one’s fortune by pushing away bad luck
journal articles
Zhang Y, Risen JL and Hosey C
Year
2014
Understanding how changes within service experiences impact prospective vs. retrospective time judgments
journal articles
Lim EAC, Kum D and Lee YH
Year
2014
The Effects of Superstition on Choice and Latency
journal articles
Ang SH, Lai WK and Leong SM
Year
2014
The Effects of Heightened Physiological Needs on Perception of Psychological Connectedness
journal articles
Li X and Zhang M
Year
2014
Necessary but not sufficient: Beyond novelty in advertising creativity
journal articles
Ang SH, Lee YH, Leong SM and Lou SL
Year
2014
Focus Groups Theory and Practice
books/monographs
Shamdasani PN and Stewart DW
Sage Publications
Year
2014