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Year:

Research note: conceptualizing agentic luxury in luxury services

journal articles
Wirtz J, Holmqvist J and Issandou A
Year
2023

Tasting Success: The Strategic Journey of NoGarlicNoOnions in Food Promotion. 523-0121-1

case studies
El Hajjar S and et A
The Case Centre
Year
2023

WWF-Singapore: Promoting Sustainable Seafood. W28199

case studies
Kum D
Ivey Publishing
Year
2023

How intelligent automation, service robots, and AI will reshape service products and their delivery

journal articles
Wirtz J and Pitardi V
Year
2023

Strategies for developing customer loyalty for services

books/monographs
Wirtz J and Chew P
Year
2023

BIG DATA IN THE MARKETING EDUCATION PROGRAMS: EDUCATORS’ AND STUDENTS’ VIEWS AND ATTITUDES

journal articles
Elhajjar S and Borna S
Informa Uk Limited
Year
2023

Fluidity and the customer experience in digital platform ecosystems

journal articles
Wirtz J, Ramasundaram A, Pandey N, Shukla Y and Alavi S
Year
2023

Happiness and Wellbeing in Singapore: Beyond Economic Prosperity

books/monographs
Tambyah SK, Jiuan TS and Lun YW
Year
2023

Balancing demand and capacity in services

books/monographs
Wirtz J and Chew P
Year
2023

Metaverse marketing: How the metaverse will shape the future of consumer research and practice

journal articles
Wang Y, Kim J, Wirtz J, Dwivedi YK, Hughes L, Alalwan AA, Ahn SJ, Balakrishnan J, Barta S, Belk R, Buhalis D, Dutot V, Felix R, Filieri R, Flavián C, Gustafsson A, Hinsch C, Hollensen S, Jain V, Krishen AS, Lartey JO, Pandey N, Ribeiro-Navarrete S, Raman R, Rauschnabel PA, Sharma A, Sigala M and Veloutsou C
Year
2023