Publications
Publication Type:
Department:
Year:
The Effects of Superstition on Choice and Latency
journal articles
Ang SH, Lai WK and Leong SM
Year
2014
The Effects of Heightened Physiological Needs on Perception of Psychological Connectedness
journal articles
Li X and Zhang M
Year
2014
Necessary but not sufficient: Beyond novelty in advertising creativity
journal articles
Ang SH, Lee YH, Leong SM and Lou SL
Year
2014
Focus Groups Theory and Practice
books/monographs
Shamdasani PN and Stewart DW
Sage Publications
Year
2014
Judging product effectiveness from perceived spatial proximity
journal articles
Li X, Zhu RJ and Chae BG
Year
2013
Self-medication and pleasure seeking as dichotomous motivations underlying behavioral disorders
journal articles
Li X, Lu Q and Miller R
Year
2013
The Role of Metaperception on the Effectiveness of Referral Reward Programs
journal articles
Tambyah SK, Wirtz J, Orsingher C and Chew P
Year
2013
Social branding and the mythic reinvention of ethnic identity
books/monographs
Tambyah SK and Thompson CJ
Year
2013
“Seeing” the social roles of brands: How physical positioning influences brand evaluation
journal articles
Li X, Zhang M and Huang X
Year
2013
International Marketing
books/monographs
Ang SH, Kotabe M, Marshall A, Griffiths K, Voola R, Roberts RE and Helsen K
Year
2013