Publications
Publication Type:
Department:
Year:
Uber’s Unintended Burdens
books/monographs
Tang CS and Wirtz J
World Scientific
Year
2021
The Services Marketing Framework
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021
The Royal Dining Membership Program Dilemma
Case Study
Wirtz J, Kimes SE, Verma R and Hart CW
World Scientific
Year
2021
Improving Service Quality and Productivity
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021
Understanding Service Consumers
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021
Corporate digital responsibility
journal articles
Mueller B, Wirtz J, Lobschat L, Eggers F, Brandimarte L, Diefenbach S and Kroschke M
Year
2021
The Services Marketing Framework
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021
Artificial intelligence in marketing: Topic modeling, scientometric analysis, and research agenda
journal articles
Wirtz J, Mustak M, Salminen J and Plé L
Year
2021
Complaint Handling and Service Recovery
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021
Positioning Services in Competitive Markets
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021