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Publications

Year:

Tasting Success: The Strategic Journey of NoGarlicNoOnions in Food Promotion. 523-0121-1

case studies
El Hajjar S and et A
The Case Centre
Year
2023

Incentives for learning: How free offers help or hinder motivation

journal articles
Lee YH and Yeung C
Year
2022

Tourists and AI: A political ideology perspective

journal articles
Wirtz J, van Esch P, Cui Y, Das G and Jain SP
Year
2022

Use of social media in healthcare.

journal articles
Elhajjar S and Ouaida F
Year
2022

Towards a better understanding of the concept of revenge against banks

journal articles
Elhajjar S
Emerald
Year
2022

Viewpoint: cost-effective health care developments and research opportunities in China, India and Singapore

journal articles
Wirtz J, Lin C and Das G
Year
2022

Attitudes toward femvertising in the Middle East: the case of Lebanon

journal articles
Elhajjar S
Emerald
Year
2022

Intel: Reinventing a Technology Brand

case studies
Shamdasani P
Sage Publications: Sage Business Cases Originals
Year
2022

The Robot and I: The Rise of Hybrid ServiceTeams

journal articles
Wirtz J, Paluch S and Kunz W
Year
2022

Digital marketing jobs: What are recruiters looking for?

journal articles
Elhajjar S
Informa Uk Limited
Year
2022