Publications
Publication Type:
Department:
Year:
Processing idioms in advertising discourse: Effects of familiarity, literality, and compositionality on consumer ad response
journal articles
Lim EAC, Ang SH, Lee YH and Leong SM
Year
2009
Using brand equity to counter outsourcing opportunism: A game theoretic approach
journal articles
Lim WS and Tan SJ
Year
2009
The “name-Ease” effect and its dual impact on importance judgments
journal articles
Zhang Y, Labroo AA and Lambotte S
Year
2009
Self-Centered Social Exchange: Differential Use of Costs Versus Benefits in Prosocial Reciprocity
journal articles
Zhang Y and Epley N
Year
2009
When uncertainty brings pleasure: The role of prospect imageability and mental imagery
journal articles
Lee YH and Qiu C
Year
2009
The effects of appetitive stimuli on out-of-domain consumption impatience
journal articles
Li X
Year
2008
Understanding consumer animosity in an international crisis: Nature, antecedents, and consequences
journal articles
Ang SH, Tan SJ, Leong SM, Cote JA, Jung K, Kau AK and Pornpitakpan C
Year
2008
Hedonic vs. utilitarian consumption: A cross-cultural perspective based on cultural conditioning
journal articles
Lim EAC and Ang SH
Year
2008
Effects of temporal and social distance on consumer evaluations
journal articles
Zhang M, Li X and Kim K
Year
2008
International Marketing
books/monographs
Ang SH, Kotabe MM, Riege A, Griffiths MD, Noble G, Pecotich A and Helsen K
Wiley
Year
2008