Publications
Publication Type:
Department:
Year:
The Services Marketing Framework
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021
Commentaries on the Sharing Economy: Advancing New Perspectives
journal articles
Wirtz J, Fritze MP, Benkenstein M, Belk R, Peck J and Claus AB
Nomos Verlag
Year
2021
Distributing Services Through Physical and Electronic Channels
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021
Balancing Demand and Capacity
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021
LUX*: Staging a Service Revolution in a Resort Chain
books/monographs
Wirtz J and Kaufman R
World Scientific
Year
2021
ARTIFICIAL INTELLIGENCE IN MARKETING EDUCATION PROGRAMS
journal articles
Elhajjar S, Karam S and Borna S
Informa Uk Limited
Year
2021
Creating Value in the Service Economy
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021
Crafting the Service Environment
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021
Proactive Handling of Flight Overbooking: How to Reduce Negative eWOM and the Costs of Bumping Customers
journal articles
Wirtz J, Nazifi A, Gelbrich K, Grégoire Y, Koch S and El-Manstrly D
Year
2021
Platform versus Pipeline Business Models: Are Airbnb and Marriot Right to Move into Each Other’s Turf?
books/monographs
Wirtz J
World Scientific
Year
2021