Publications
Publication Type:
Department:
Year:
Effects of temporal and social distance on consumer evaluations
journal articles
Zhang M, Li X and Kim K
Year
2008
International Marketing
books/monographs
Ang SH, Kotabe MM, Riege A, Griffiths MD, Noble G, Pecotich A and Helsen K
Wiley
Year
2008
Revenue implication of auction value in k-price sealed-bid auctions: An experimental study
journal articles
Lim WS, Tan SJ and Lee-Partridge JE
Year
2008
What’s funny and what’s not – The moderating role of cultural orientation in ad humor
journal articles
Lee YH and Lim EAC
Year
2008
The prominence effect in Shanghai apartment prices
journal articles
Yan Z, Hsee CK and Dubé JP
Year
2008
Are we measuring the same attitude? Understanding media effects on attitude towards advertising
journal articles
Tan SJ and Chia L
Year
2007
Antecedents and consequences of skepticism toward health claims: An empirical investigation of singaporean consumers
journal articles
Tan SJ and Tan KL
Year
2007
The ad creativity cube: conceptualization and initial validation
journal articles
Ang SH, Lee YH and Leong SM
Year
2007
Chinese consumers’ perception of alpha-numeric brand names
journal articles
Ang SH
Year
2007
The influence of metaphors and product type on brand personality perceptions and attitudes
journal articles
Ang SH and Lim EAC
Year
2006