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A Teaching Community Reflects On Reflective Writing In Higher Education

journal articles
Toh Tc, Tambyah Sk and Chang-Koh S
Hong Kong Baptist University
Year
2021

Corrigendum to ‘The Role of Marketing in Digital Business Platforms’ [Journal of Interactive Marketing 51 (2020) p. 72–90] (Journal of Interactive Marketing (2020) 51 (72–90), (S1094996820300876), (10.1016/j.intmar.2020.04.006))

journal articles
Wirtz J, Rangaswamy A, Moch N, Felten C, van Bruggen G and Wieringa JE
Year
2021

National Library Board Singapore: Delivering Cost-Effective Service Excellence Through Innovation and People

books/monographs
Wirtz J and Menkhoff T
World Scientific
Year
2021

The Royal Dining Membership Program Dilemma

case studies
Wirtz J, Kimes SE, Verma R and Hart CW
World Scientific
Year
2021

Economic hardship and neighborhood diversity: Influences on consumer well-being

journal articles
Tan SJ, Tambyah SK, Leong CH and Minton EA
Year
2021

Digital Luxury Services: Tradition versus Innovation in Luxury Fashion

books/monographs
Wirtz J, Holmqvist J and Fritze MP
World Scientific
Year
2021

ARTIFICIAL INTELLIGENCE IN MARKETING EDUCATION PROGRAMS

journal articles
Elhajjar S, Karam S and Borna S
Informa Uk Limited
Year
2021

Service Robots in the Frontline: How Will Aarion Bank’s Customers Respond?

books/monographs
Wirtz J, Paluch S and Kunz W
World Scientific
Year
2021

The Accra Beach Hotel: Block Booking of Capacity During a Peak Period

case studies
Wirtz J and Kimes SE
World Scientific
Year
2021

Service products and productization

journal articles
Wirtz J, Fritze MP, Jaakkola E, Gelbrich K and Hartley N
Year
2021