Publications
Publication Type:
Department:
Year:
Corporate digital responsibility
journal articles
Mueller B, Wirtz J, Lobschat L, Eggers F, Brandimarte L, Diefenbach S and Kroschke M
Year
2021
The Services Marketing Framework
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021
Up close with community engagement: A critical reflection on its pedagogical value
journal articles
Tambyah SK and Mukhopadhyay K
Year
2020
Exploring the effects of social media addiction on consumer behaviour
journal articles
Hajjar S
Inderscience Publishers
Year
2020
Assessing the imagination scale’s nomological validity: Effect of hedonic versus utilitarian product types and abstract versus concrete advertising execution
journal articles
Ang SH and Dewi IJ
Year
2020
Social media brand engagement: dimensions, drivers and consequences
journal articles
Wirtz J, Chahal H and Verma A
Year
2020
Bumbox: Choosing a Business Model for a Start-Up
Case Study
Doreen Kum
Ivey Publishing
Year
2020
Viewpoint: Service products, development of service knowledge and our community’s target audience
journal articles
Wirtz J
Year
2020
Special Session: Rise of the Service Robots: Exploring Consumer Acceptance: An Abstract
books/monographs
Wirtz J, Paluch S, Gruber T, Kunz W, Lu VN, Patterson P and Martins A
Year
2020
The effect of social exclusion on persuasiveness of feelings versus reasons in advertisements: the moderating role of culture
journal articles
Jiang H, Li C, Li X and Li L
Year
2020