Publications
Publication Type:
Department:
Year:
Luxury services
journal articles
Wirtz J, Holmqvist J and Fritze MP
Year
2020
The effect of social exclusion on persuasiveness of feelings versus reasons in advertisements: the moderating role of culture
journal articles
Jiang H, Li C, Li X and Li L
Year
2020
Internal Branding: The Asian Leadership Imperative
journal articles
Shamdasani P
Year
2020
Marketing de Serviços Pessoas, Tecnologia e Estratégia
books/monographs
Wirtz J, Lovelock C and Hemzo MA
Saraiva Educação S.a.
Year
2020
Keeping safe versus staying healthy: The effect of regulatory fit on social distancing
journal articles
Wang J and Lee AY
Year
2020
Identifying the drivers of resistance to corporate social responsibility: the case of Lebanese SMEs
journal articles
Elhajjar S and Ouaida F
Emerald
Year
2020
Bumbox: Choosing a Business Model for a Start-Up
Case Study
Doreen Kum
Ivey Publishing
Year
2020
From the classroom to the community and back: The development of a community-based research model for contemporary higher education
journal articles
Toh Tai Chong and Tambyah SK
Year
2020
Organizational Ambidexterity: Cost-Effective Service Excellence, Service Robots, and Artificial Intelligence
journal articles
Wirtz J
Year
2020
Service robots, customers and service employees: what can we learn from the academic literature and where are the gaps?
journal articles
Wirtz J, Lu VN, Kunz WH, Paluch S, Gruber T, Martins A and Patterson PG
Year
2020