Publications
Publication Type:
Department:
Year:
Brand name suggestiveness: A Chinese language perspective
journal articles
Lee YH and Ang KS
Year
2003
Interference of picture and brand name in a multiple linkage ad context
journal articles
Lee YH and Ang SH
Year
2003
E-retailing versus physical retailing. A theoretical model and empirical test of consumer choice
journal articles
Lee KS and Tan SJ
Year
2003
Medium Maximization
journal articles
Yu F, Zhang J, Zhang Y and Hsee CK
Year
2003
The Differential Interaction of Auditory and Visual Advertising Elements with Chinese and English
journal articles
Lee YH and Tavassoli NT
Year
2003
Effect of pH Values on the Magnetic Properties of Electroplated NiFe Layers
conference/seminars
Li XP, Ang S, Lee JY, Chen WX, Zhao ZJ, Koh SJ and Oh TB
Year
2003
Effect of Current Density on the Magnetic Properties of Electroplated NiFe Layers
conference/seminars
Li XP, Ang S, Song TW, Lee JY, Zhao ZJ, Oh TB, Ng WC and Koh SJ
Year
2003
Partitioned Pricing in Advertising: Effects on Brand and Retailer Attitudes
journal articles
Lee YH and Han CY
Year
2002
Overcoming the negative product quality image of manufacturers in emerging economies: Effectiveness of warranty strategies
journal articles
Lee KS, Lim GH and Tan SJ
Year
2002
A typology of animosity and its cross-national validation
journal articles
Ang SH, Tan SJ, Jung K, Leong SM, Pornpitakpan C and Kau AK
Year
2002