Publications
Publication Type:
Department:
Year:
Principles of Marketing
books/monographs
Year
2020
Service robots, customers and service employees: what can we learn from the academic literature and where are the gaps?
journal articles
Wirtz J, Lu VN, Kunz WH, Paluch S, Gruber T, Martins A and Patterson PG
Year
2020
Keeping safe versus staying healthy: The effect of regulatory fit on social distancing
journal articles
Wang J and Lee AY
Year
2020
Strategic pathways to cost-effective service excellence
books/monographs
Wirtz J
Year
2020
Two-directional convergence of platform and pipeline business models
journal articles
Wirtz J, Liu SQ, Mody M, Fung So KK and Chun HHE
Year
2020
Luxury in the digital age: A multi-actor service encounter perspective
journal articles
Wirtz J, Holmqvist J and Fritze MP
Year
2020
Intelligent automation: Welcome to the world of hyperautomation: Learn how to harness artificial intelligence to boost business & make our world more human
books/monographs
Wirtz J, Bornet P and Barkin I
Year
2020
Artificial Intelligence and Robots in the Service Encounter
journal articles
Wirtz J and Paluch S
Nomos Verlag
Year
2020
Internal Branding: The Asian Leadership Imperative
journal articles
Shamdasani P
Year
2020
Marketing de Serviços Pessoas, Tecnologia e Estratégia
books/monographs
Wirtz J, Lovelock C and Hemzo MA
Saraiva Educação S.a.
Year
2020