Publications

Year:

Principles of Marketing

books/monographs
Year
2020

Service robots, customers and service employees: what can we learn from the academic literature and where are the gaps?

journal articles
Wirtz J, Lu VN, Kunz WH, Paluch S, Gruber T, Martins A and Patterson PG
Year
2020

Keeping safe versus staying healthy: The effect of regulatory fit on social distancing

journal articles
Wang J and Lee AY
Year
2020

Strategic pathways to cost-effective service excellence

books/monographs
Wirtz J
Year
2020

Two-directional convergence of platform and pipeline business models

journal articles
Wirtz J, Liu SQ, Mody M, Fung So KK and Chun HHE
Year
2020

Luxury in the digital age: A multi-actor service encounter perspective

journal articles
Wirtz J, Holmqvist J and Fritze MP
Year
2020

Intelligent automation: Welcome to the world of hyperautomation: Learn how to harness artificial intelligence to boost business & make our world more human

books/monographs
Wirtz J, Bornet P and Barkin I
Year
2020

Artificial Intelligence and Robots in the Service Encounter

journal articles
Wirtz J and Paluch S
Nomos Verlag
Year
2020

Internal Branding: The Asian Leadership Imperative

journal articles
Shamdasani P
Year
2020

Marketing de Serviços Pessoas, Tecnologia e Estratégia

books/monographs
Wirtz J, Lovelock C and Hemzo MA
Saraiva Educação S.a.
Year
2020