Publications
Publication Type:
Department:
Year:
Can consumers’ scepticism be mitigated by claim objectivity and claim extremity?
journal articles
Soo JT
Year
2002
Partitioned Pricing in Advertising: Effects on Brand and Retailer Attitudes
journal articles
Lee YH and Han CY
Year
2002
Overcoming the negative product quality image of manufacturers in emerging economies: Effectiveness of warranty strategies
journal articles
Lee KS, Lim GH and Tan SJ
Year
2002
Designing service guarantees – is full satisfaction the best you can guarantee?
journal articles
Kum D and Wirtz J
Year
2001
Determinants of Membership Marketing Programs
journal articles
Kum D and Wirtz J
Springer Science And Business Media Llc
Year
2001
Spot the difference: Consumer responses towards counterfeits
journal articles
Ang SH, Lim EAC, Tambyah SK and Cheng PS
Year
2001
Generic marketing strategies for small and medium-sized enterprises – conceptual framework and examples from asia
journal articles
Lee K, Lim G, Tan S and Wee C
Year
2001
Gray marketing as an alternative market penetration strategy for entrepreneurs: Conceptual model and case evidence
journal articles
Lim GH, Lee KS and Tan SJ
Year
2001
Crisis marketing: A comparison across economic scenarios
journal articles
Ang SH
Year
2001
Warranty and warrantor reputations as signals of hybrid product quality
journal articles
Tan SJ, Lee KS and Lim GH
Year
2001