Publications
Publication Type:
Department:
Year:
Designing service guarantees – is full satisfaction the best you can guarantee?
journal articles
Kum D and Wirtz J
Year
2001
Determinants of Membership Marketing Programs
journal articles
Kum D and Wirtz J
Springer Science And Business Media Llc
Year
2001
The influence of materialistic inclination on values, life satisfaction and aspirations: An empirical analysis
journal articles
Keng KA, Jung K, Jiuan TS and Wirtz J
Year
2000
Exploring the dimensions of ad creativity
journal articles
Ang SH and Low SYM
Year
2000
Personality influences on consumption: Insights from the asian economic crisis
journal articles
Ang SH
Year
2000
Feasibility of strategic alliance as an entry strategy into markets dominated by major competitors
journal articles
Tan J, Sheang Lee K and Hua Lim G
Year
2000
Out of the mouths of babes: Business ethics and youths in Asia
journal articles
Ang SH and Leong SM
Year
2000
Principles of Marketing An Asian Case Book
books/monographs
Ang SH
Year
2000
The power of money: A cross-cultural analysis of business-related beliefs
journal articles
Ang SH
Year
2000
Strategic management of grey marketing
journal articles
Lee KS, Lim GH and Tan SJ
Year
2000