Publications
Publication Type:
Department:
Year:
Up close with community engagement: A critical reflection on its pedagogical value
journal articles
Tambyah SK and Mukhopadhyay K
Year
2020
Two-directional convergence of platform and pipeline business models
journal articles
Wirtz J, Liu SQ, Mody M, Fung So KK and Chun HHE
Year
2020
Special Session: Rise of the Service Robots: Exploring Consumer Acceptance: An Abstract
books/monographs
Wirtz J, Paluch S, Gruber T, Kunz W, Lu VN, Patterson P and Martins A
Year
2020
Assessing the imagination scale’s nomological validity: Effect of hedonic versus utilitarian product types and abstract versus concrete advertising execution
journal articles
Ang SH and Dewi IJ
Year
2020
Effectuation Across Ecosystems: How Ecosystem Differences Influence Entrepreneurial Actions
journal articles
Wirtz J, Hubner S, Most F and Auer C
Academy Of Management
Year
2020
Luxury services
journal articles
Wirtz J, Holmqvist J and Fritze MP
Year
2020
The effect of social exclusion on persuasiveness of feelings versus reasons in advertisements: the moderating role of culture
journal articles
Jiang H, Li C, Li X and Li L
Year
2020
Internal Branding: The Asian Leadership Imperative
journal articles
Shamdasani P
Year
2020
Marketing de Serviços Pessoas, Tecnologia e Estratégia
books/monographs
Wirtz J, Lovelock C and Hemzo MA
Saraiva Educação S.a.
Year
2020
Keeping safe versus staying healthy: The effect of regulatory fit on social distancing
journal articles
Wang J and Lee AY
Year
2020