Publications
Publication Type:
Department:
Year:
Exploring the effects of social media addiction on consumer behaviour
journal articles
Hajjar S
Inderscience Publishers
Year
2020
Assessing the imagination scale’s nomological validity: Effect of hedonic versus utilitarian product types and abstract versus concrete advertising execution
journal articles
Ang SH and Dewi IJ
Year
2020
Social media brand engagement: dimensions, drivers and consequences
journal articles
Wirtz J, Chahal H and Verma A
Year
2020
Bumbox: Choosing a Business Model for a Start-Up
Case Study
Doreen Kum
Ivey Publishing
Year
2020
Viewpoint: Service products, development of service knowledge and our community’s target audience
journal articles
Wirtz J
Year
2020
Special Session: Rise of the Service Robots: Exploring Consumer Acceptance: An Abstract
books/monographs
Wirtz J, Paluch S, Gruber T, Kunz W, Lu VN, Patterson P and Martins A
Year
2020
The effect of social exclusion on persuasiveness of feelings versus reasons in advertisements: the moderating role of culture
journal articles
Jiang H, Li C, Li X and Li L
Year
2020
Principles of Marketing
books/monographs
Year
2020
Service robots, customers and service employees: what can we learn from the academic literature and where are the gaps?
journal articles
Wirtz J, Lu VN, Kunz WH, Paluch S, Gruber T, Martins A and Patterson PG
Year
2020
Keeping safe versus staying healthy: The effect of regulatory fit on social distancing
journal articles
Wang J and Lee AY
Year
2020