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Publications

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All Accounting Analytics & Operations Finance Management & Organisation Marketing Strategy & Policy Real Estate

Year:

Managing People for Service Advantage

books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021

Service Robots, Agency, and Embarrassing Service Encounters

journal articles
Wirtz J, Pitardi V, Paluch S and Kunz WH
Year
2021

Artificial intelligence in marketing: Topic modeling, scientometric analysis, and research agenda

journal articles
Wirtz J, Mustak M, Salminen J and Plé L
Year
2021

Platform versus Pipeline Business Models: Are Airbnb and Marriot Right to Move into Each Other’s Turf?

books/monographs
Wirtz J
World Scientific
Year
2021

Cheap talk on freelance platforms

journal articles
Ke TT and Zhu Y
Year
2021

Two-directional convergence of platform and pipeline business models

journal articles
Wirtz J, Liu SQ, Mody M, Fung So KK and Chun HHE
Year
2020

Viewpoint: Service products, development of service knowledge and our community’s target audience

journal articles
Wirtz J
Year
2020

Assessing the imagination scale’s nomological validity: Effect of hedonic versus utilitarian product types and abstract versus concrete advertising execution

journal articles
Ang SH and Dewi IJ
Year
2020

Luxury services

journal articles
Wirtz J, Holmqvist J and Fritze MP
Year
2020

Strategic pathways to cost-effective service excellence

books/monographs
Wirtz J
Year
2020