Publications
Publication Type:
Department:
Year:
Feasibility of strategic alliance as an entry strategy into markets dominated by major competitors
journal articles
Tan J, Sheang Lee K and Hua Lim G
Year
2000
Out of the mouths of babes: Business ethics and youths in Asia
journal articles
Ang SH and Leong SM
Year
2000
Principles of Marketing An Asian Case Book
books/monographs
Ang SH
Year
2000
The power of money: A cross-cultural analysis of business-related beliefs
journal articles
Ang SH
Year
2000
Strategic management of grey marketing
journal articles
Lee KS, Lim GH and Tan SJ
Year
2000
Determinants of relationship quality and loyalty in personalized services
journal articles
Shamdasani PN and Balakrishnan AA
Year
2000
It’s only words: Idiom processing, language knowledge and consumer memory of Chinese print advertisements
journal articles
Tan SJ, Lim WK and Leong SM
Year
2000
The Asian Apocalypse: Crisis Marketing for Consumers and Businesses
journal articles
Ang SH, Leong SM and Kotler P
Year
2000
When silence is golden: Effects of silence on consumer ad response
journal articles
Ang SH, Yeo W and Leong SM
Assoc Consumer Research
Year
1999
Warranty strategy: A solution to hybrid product woes?
journal articles
Tan SJ and Leong WY
Year
1999