Publications

Year:

Automatisation Intelligente Apprenez comment utiliser l’intelligence artificielle pour stimuler les entreprises et rendre notre monde plus humain

books/monographs
Wirtz J, Barkin I and Bornet P
Year
2020

Ronds: A Pioneer in a Blue Ocean (A) AND (B)

Case Study
Doreen Kum, Qizhang L and Bin D
Ivey Publishing
Year
2020

The Role of Marketing in Digital Business Platforms

journal articles
Wirtz J, Rangaswamy A, Moch N, Felten C, van Bruggen G and Wieringa JE
Year
2020

Examining Lebanese consumers’ negative attitudes toward banks

journal articles
Elhajjar S
Emerald
Year
2020

Hiding Gifts Behind the Veil of Vouchers: On the Effect of Gift Vouchers Versus Direct Gifts in Conditional Promotions

journal articles
Zhang Y and Ding Y
Year
2020

INTELLIGENT AUTOMATION Learn how to harness Artificial Intelligence to boost business & make our world more human

books/monographs
Bornet P
Pascal Bornet
Year
2020

From the classroom to the community and back: The development of a community-based research model for contemporary higher education

conference/seminars
Year
2019

How do successful scholars get their best research ideas? An exploration

journal articles
Yu S, Zhang J, Zhu Y, Cao C, Cao X, Cashman M, Kumar M, Timoshenko A, Yang J and Wernerfelt B
Springer Science And Business Media Llc
Year
2019

When and Why a Squeakier Wheel Gets More Grease: The Influence of Cultural Values and Anger Intensity on Customer Compensation

journal articles
Wirtz J, Glikson E, Rees L, Kopelman S and Rafaeli A
Year
2019

Cost-effective service excellence in healthcare

journal articles
Wirtz J
Year
2019