Publications

Year:

Winning in Service Markets Series

books/monographs
Ws Professional
Year
2018

Marina Bay Sands: Sustainability Challenges and Opportunities in the Events Industry – Global Network Case 101-18

Case Study
Vero Bourg-Meyer, Doreen Kum, Jaan Elias and Kosuke Uetake
Global Network For Advanced Management
Year
2018

La contestation de la publicité environnementale : perceptions des consommateurs et point de vue des professionnels

journal articles
Elhajjar S and Dekhili S
Cairn
Year
2018

Happiness, wellbeing and society: What matters for Singaporeans

books/monographs
Tambyah SK and Tan SJ
Year
2018

Brave new world: service robots in the frontline

journal articles
Wirtz J, Patterson PG, Kunz WH, Gruber T, Lu VN, Paluch S and Martins A
Year
2018

Cost-effective service excellence

journal articles
Wirtz J and Zeithaml V
Year
2018

Understanding the role of business analytics: Some applications

books/monographs
Wirtz J, Chahal H and Jyoti J
Year
2018

Business analytics: Concept and applications

books/monographs
Wirtz J, Chahal H and Jyoti J
Year
2018

Essentials of Services Marketing

books/monographs
Wirtz J and Lovelock CH
Pearson Higher Education
Year
2017

Customer Service: The secret to Strong Service

Case Study
Wirtz, Jochen and Kaufman R
Emerging Markets Business
Year
2017