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Publications

Year:

Service robots, customers and service employees: what can we learn from the academic literature and where are the gaps?

journal articles
Wirtz J, Lu VN, Kunz WH, Paluch S, Gruber T, Martins A and Patterson PG
Year
2020

Luxury in the digital age: A multi-actor service encounter perspective

journal articles
Wirtz J, Holmqvist J and Fritze MP
Year
2020

From the classroom to the community and back: The development of a community-based research model for contemporary higher education

journal articles
The International Academic Forum
Year
2020

The Role of Marketing in Digital Business Platforms

journal articles
Wirtz J, Rangaswamy A, Moch N, Felten C, van Bruggen G and Wieringa JE
Year
2020

Automatisation Intelligente Apprenez comment utiliser l’intelligence artificielle pour stimuler les entreprises et rendre notre monde plus humain

books/monographs
Wirtz J, Barkin I and Bornet P
Year
2020

Up close with community engagement: A critical reflection on its pedagogical value

journal articles
Year
2020

Hiding Gifts Behind the Veil of Vouchers: On the Effect of Gift Vouchers Versus Direct Gifts in Conditional Promotions

journal articles
Zhang Y and Ding Y
Year
2020

Intelligent automation: Welcome to the world of hyperautomation: Learn how to harness artificial intelligence to boost business & make our world more human

books/monographs
Wirtz J, Bornet P and Barkin I
Year
2020

Contraction with Unpacking: When Unpacking Leads to Lower Calorie Budgets

journal articles
Li X, Jia M and Krishna A
Year
2020

OWNDAYS: Changing Eyewear Necessity to Fashion Accessory

case studies
Ang Swee Hoon, Chia Eik Chieh, Wu Sheen Yee Shannon, Khoo Chien Yi Danny and Khoo Wee Boon
Academy Of Asian Business Review.
Year
2020