Publications
Publication Type:
Department:
Year:
7 Faces of Singaporeans Their Values, Aspirations, and Lifestyles
books/monographs
Tan SJ, Kau AK and Wirtz J
Year
1998
Strategic responses to parallel importing
journal articles
Tan SJ, Lim GH and Lee KS
Year
1997
Dominance and dilution: the effects of extending master brands
journal articles
Meng Leong S
Year
1997
Effects of time processing orientation, agreement preferences and attitude towards foreign businessmen on negotiation adaptation
journal articles
Ang SH and Teo G
Year
1997
Chinese consumers’ perception of alpha-numeric brand names
journal articles
Hoon Ang S
Year
1997
Effects of physical environment and locus of control on service evaluation: A replication and extension
journal articles
Ang SH, Leong SM and Hui Lin Low L
Year
1997
Effects of price reduction sale ads on consumer responses
journal articles
Lin Tey W, Hoon Ang S and Meng Leong S
Emerald
Year
1997
The mediating influence of pleasure and arousal on layout and signage effects
journal articles
Ang SH, Lim J and Leong SM
Elsevier Bv
Year
1997
Comparing more and less customized retail services
journal articles
Ang SH, Lim J and Leong SM
Year
1997
Marketing Insights for the Asia Pacific
books/monographs
Ang SH, Tan CT and Leong SM
Butterworth-heinemann
Year
1996