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The Role of Marketing in Digital Business Platforms

journal articles
Wirtz J, Rangaswamy A, Moch N, Felten C, van Bruggen G and Wieringa JE
Year
2020

Automatisation Intelligente Apprenez comment utiliser l’intelligence artificielle pour stimuler les entreprises et rendre notre monde plus humain

books/monographs
Wirtz J, Barkin I and Bornet P
Year
2020

Up close with community engagement: A critical reflection on its pedagogical value

journal articles
Year
2020

Hiding Gifts Behind the Veil of Vouchers: On the Effect of Gift Vouchers Versus Direct Gifts in Conditional Promotions

journal articles
Zhang Y and Ding Y
Year
2020

Intelligent automation: Welcome to the world of hyperautomation: Learn how to harness artificial intelligence to boost business & make our world more human

books/monographs
Wirtz J, Bornet P and Barkin I
Year
2020

Contraction with Unpacking: When Unpacking Leads to Lower Calorie Budgets

journal articles
Li X, Jia M and Krishna A
Year
2020

OWNDAYS: Changing Eyewear Necessity to Fashion Accessory

case studies
Ang Swee Hoon, Chia Eik Chieh, Wu Sheen Yee Shannon, Khoo Chien Yi Danny and Khoo Wee Boon
Academy Of Asian Business Review.
Year
2020

Examining Lebanese consumers’ negative attitudes toward banks

journal articles
Elhajjar S
Emerald
Year
2020

Platforms in the peer-to-peer sharing economy

journal articles
Wirtz J, Liu SQ, So KKF, Mody MA and Chun HEH
Year
2019

Bridging the data divide between practitioners and academics: Approaches to collaborating better to leverage each other’s resources

journal articles
Wirtz J, Benoit S, Klose S, Andreassen TW and Keiningham TL
Year
2019