Publications
Publication Type:
Department:
Year:
Cost-effective service excellence: Lessons from Singapore Airlines
books/monographs
Wirtz J, Heracleous L and Johnston R
Year
2017
Developing Service Products and Brands
books/monographs
Wirtz J
World Scientific
Year
2017
Principles of Marketing, An Asian Perspective
books/monographs
Kotler P, Armstrong G, Swee-Hoon A, Siew-Meng L, Chin-Tiong T and Author P
Pearson Higher Ed
Year
2017
Essentials of Services Marketing, Global Edition
books/monographs
Wirtz J and Lovelock CH
Pearson Higher Ed
Year
2017
Pricing Services and Revenue Management
books/monographs
Wirtz J
World Scientific Publishing Company
Year
2017
The effect of embarrassment on preferences for brand conspicuousness: The roles of self-esteem and self-brand connection
journal articles
Song X, Li X and Huang F
Year
2017
Managing People for Service Advantage
books/monographs
Wirtz J
World Scientific
Year
2017
Frontline employees’ nonverbal cues in service encounters: a double-edged sword
journal articles
Lim EAC, Lee YH and Foo MD
Year
2017
The Political Marketing Guide
books/monographs
Elhajjar SI
Atlantic Publishing Group Incorporated
Year
2017
Online Focus Groups
journal articles
Shamdasani P and Stewart DW
Year
2017