Publications
Publication Type:
Department:
Year:
Sex role portrayal in television advertising
journal articles
Tambyah S, Wee C and Choong M
Emerald
Year
1995
An exploratory study of in-home shoppers in a concentrated retail market. The case of Singapore
journal articles
Shamdasani PN and Ong Geok Yeow
Year
1995
An experimental approach to investigating satisfaction and continuity in marketing alliances
journal articles
Shamdasani PN and Sheth JN
Year
1995
EXPLORING LANGUAGE EFFECTS IN ETHNIC ADVERTISING – A SOCIOLINGUISTIC PERSPECTIVE
journal articles
Shamdasani Pn, Koslow S and Touchstone Ee
Univ Chicago Press
Year
1994
Comparative advertising: Superiority despite interference?
journal articles
Ang SH and Leong SM
Year
1994
THE VISIBLE HAND IN MARRIAGE – AN EXPLORATORY ASSESSMENT OF THE MARRIAGE PROMOTION CAMPAIGN IN SINGAPORE
journal articles
Ang Sh and Leong Sm
Assn Consumer Res
Year
1993
THE VISIBLE HAND IN MARRIAGE – AN EXPLORATORY ASSESSMENT OF THE MARRIAGE PROMOTION CAMPAIGN IN SINGAPORE
conference/seminars
Ang Sh and Leong Sm
Year
1993
EXPLORING GREEN CONSUMERS IN AN ORIENTAL CULTURE – ROLE OF PERSONAL AND MARKETING MIX FACTORS
journal articles
Shamdasani P, Chonlin Go and Richmond D
Assoc Consumer Research
Year
1993
EXPLORING GREEN CONSUMERS IN AN ORIENTAL CULTURE – ROLE OF PERSONAL AND MARKETING MIX FACTORS
conference/seminars
Shamdasani P, Chonlin Go and Richmond D
Year
1993
KNOWLEDGE DEVELOPMENT IN MARKETING – A CITATION ANALYSIS PERSPECTIVE
conference/seminars
Ang Sh, Leong Sm and Cote Ja
Year
1992