Publications
Publication Type:
Department:
Year:
Essentials of Services Marketing
books/monographs
Wirtz J and Lovelock CH
Pearson Higher Education
Year
2017
Crafting the Service Environment
books/monographs
Wirtz J
World Scientific
Year
2017
The linguistic servicescape: Speaking their language may not be enough
journal articles
Shamdasani PN, Touchstone EE, Koslow S and D'Alessandro S
Year
2017
Embodied cognition, sensory marketing, and the conceptualization of consumers’ judgment and decision processes: Introduction to the issue
journal articles
Lee SWS, Li X, Krishna A and Schwarz N
Year
2017
Cost-effective service excellence: Lessons from Singapore Airlines
books/monographs
Wirtz J, Heracleous L and Johnston R
Year
2017
Balancing Capacity and Demand in Service Operations
books/monographs
Wirtz J
World Scientific
Year
2017
Online Focus Groups
journal articles
Shamdasani P and Stewart DW
Year
2017
Pricing Services and Revenue Management
books/monographs
Wirtz J
World Scientific Publishing Company
Year
2017
Customer Service: The secret to Strong Service
Case Study
Wirtz, Jochen and Kaufman R
Emerging Markets Business
Year
2017
Designing Complaint Handling and Service Recovery Strategies
books/monographs
Wirtz J
World Scientific
Year
2017