Publications
Publication Type:
Department:
Year:
Understanding Service Consumers
books/monographs
Wirtz J
World Scientific
Year
2017
The enhanced loyalty drivers of customers acquired through referral reward programs
journal articles
Wirtz J, Ramaseshan B and Georgi D
Year
2017
Essentials of Services Marketing
books/monographs
Wirtz J and Lovelock CH
Pearson Higher Education
Year
2017
Designing Customer Service Processes
books/monographs
Wirtz J
Ws Professional
Year
2017
Customer Service: The secret to Strong Service
Case Study
Wirtz, Jochen and Kaufman R
Emerging Markets Business
Year
2017
Developing Service Products and Brands
books/monographs
Wirtz J
World Scientific
Year
2017
Cost-effective service excellence: Lessons from Singapore Airlines
books/monographs
Wirtz J, Heracleous L and Johnston R
Year
2017
Principles of Marketing, An Asian Perspective
books/monographs
Kotler P, Armstrong G, Swee-Hoon A, Siew-Meng L, Chin-Tiong T and Author P
Pearson Higher Ed
Year
2017
Pricing Services and Revenue Management
books/monographs
Wirtz J
World Scientific Publishing Company
Year
2017
Essentials of Services Marketing, Global Edition
books/monographs
Wirtz J and Lovelock CH
Pearson Higher Ed
Year
2017