Publications
Publication Type:
Department:
Year:
Service Marketing Communications
books/monographs
Wirtz J
World Scientific
Year
2017
The Political Marketing Guide
books/monographs
Elhajjar SI
Atlantic Publishing Group Incorporated
Year
2017
Managing Customer Relationships and Building Loyalty
books/monographs
Wirtz J
World Scientific
Year
2017
Pricing Services and Revenue Management
books/monographs
Wirtz J
World Scientific
Year
2017
The enhanced loyalty drivers of customers acquired through referral reward programs
journal articles
Wirtz J, Ramaseshan B and Georgi D
Year
2017
Building a World Class Service Organization (Assessment Tool)
books/monographs
Wirtz J
World Scientific
Year
2017
Designing Customer Service Processes
books/monographs
Wirtz J
World Scientific
Year
2017
Civic engagement and wellbeing in Singapore: The impact of generalized trust, personal values, and religiosity
books/monographs
Tan SJ and Tambyah SK
Year
2017
Frontline employees’ nonverbal cues in service encounters: a double-edged sword
journal articles
Lim EAC, Lee YH and Foo MD
Year
2017
Designing Customer Service Processes
books/monographs
Wirtz J
Ws Professional
Year
2017