Publications
Publication Type:
Department:
Year:
Positioning Services in Competitive Markets
books/monographs
Wirtz J
World Scientific
Year
2017
“Every coin has two sides”: The effects of dialectical thinking and attitudinal ambivalence on psychological discomfort and consumer choice
journal articles
Pang J, Li X, Keh HT and Maheswaran D
Year
2017
The enhanced loyalty drivers of customers acquired through referral reward programs
journal articles
Wirtz J, Ramaseshan B and Georgi D
Year
2017
Understanding Service Consumers
books/monographs
Wirtz J
World Scientific
Year
2017
Crafting the Service Environment
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2016
Winning in Service Markets Success Through People, Technology and Strategy
books/monographs
Wirtz J
World Scientific Publishing Company
Year
2016
STRIVING FOR SERVICE EXCELLENCE
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2016
Banyan Tree: Designing and Delivering a Branded Service Experience
Case Study
Wirtz J
World Scientific
Year
2016
Balancing Demand and Capacity
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2016
Fickle men, faithful women: Effects of mating cues on men’s and women’s variety-seeking behavior in consumption
journal articles
Chen R, Zhang Y and Zheng Y
Year
2016