Publications
Publication Type:
Department:
Year:
Developing Service Products and Brands
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2016
Colgate: Regaining Leadership in India’s Sensitive Teeth Market
Case Study
Kum D
Ivey Business School At Western University
Year
2016
Winning in Service Markets Success Through People, Technology and Strategy
books/monographs
Wirtz J
World Scientific
Year
2016
Winning in Service Markets Success through People, Technology and Strategy
books/monographs
Wirtz J
World Scientific
Year
2016
Services Marketing People, Technology, Strategy
books/monographs
World Scientific
Year
2016
Improving Service Quality and Productivity
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2016
What is Consumer Well-Being to Asians?
journal articles
Ang SH, Lee YH, Leong SM, Cote JA and Houston MJ
Year
2016
Positioning Services in Competitive Markets
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2016
The privacy dyad: Antecedents of promotion- and prevention-focused online privacy behaviors and the mediating role of trust and privacy concern
journal articles
Wirtz J, Lwin MO and Stanaland AJS
Year
2016
Complaint Handling and Service Recovery
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2016