Publications
Publication Type:
Department:
Year:
Relational Governance Mechanisms and Uncertainties in Nonownership Services
journal articles
Wirtz J, Ndubisi NO and Ehret M
Year
2016
CASE STUDIES
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2016
Uber: Competing as Market Leader in the US versus Being a Distant Second in China
Case Study
Wirtz J and Tang C
World Scientific
Year
2016
Crafting the Service Environment
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2016
Winning in Service Markets Success Through People, Technology and Strategy
books/monographs
Wirtz J
World Scientific Publishing Company
Year
2016
STRIVING FOR SERVICE EXCELLENCE
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2016
Banyan Tree: Designing and Delivering a Branded Service Experience
Case Study
Wirtz J
World Scientific
Year
2016
Balancing Demand and Capacity
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2016
Fickle men, faithful women: Effects of mating cues on men’s and women’s variety-seeking behavior in consumption
journal articles
Chen R, Zhang Y and Zheng Y
Year
2016
UNDERSTANDING SERVICE PRODUCTS, CONSUMERS, AND MARKETS
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2016