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Publications

Publication Type:

All Journal Articles Books/monographs Conference/seminars Case Studies Others

Department:

All Accounting Analytics & Operations Finance Management & Organisation Marketing Strategy & Policy Real Estate

Year:

Managing Relationships and Building Loyalty

books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2016

Marketing Management Asian Perspective

books/monographs
Ang SH, Tan CT, Kotler P, Keller KL and Leong SM
Year
2016

Creating Value in the Service Economy

books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2016

Bouleau & Huntley: Cross-selling Professional Services

case studies
Wirtz J and Lowe S
World Scientific
Year
2016

Managing People for Service Advantage

books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2016

Relational Governance Mechanisms and Uncertainties in Nonownership Services

journal articles
Wirtz J, Ndubisi NO and Ehret M
Year
2016

CASE STUDIES

books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2016

Vibrance Kegel Device: Capturing Mindshare

case studies
Kum D
Ivey Business School At Western University
Year
2016

Uber: Competing as Market Leader in the US versus Being a Distant Second in China

case studies
Wirtz J and Tang C
World Scientific
Year
2016

Crafting the Service Environment

books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2016