Publications
Publication Type:
Department:
Year:
Revolutionizing Customer Service
Case Study
Wirtz J and Kaufman R
Harvard Business Review
Year
2016
Bouleau & Huntley: Cross-selling Professional Services
Case Study
Wirtz J and Lowe S
World Scientific
Year
2016
Managing People for Service Advantage
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2016
Relational Governance Mechanisms and Uncertainties in Nonownership Services
journal articles
Wirtz J, Ndubisi NO and Ehret M
Year
2016
CASE STUDIES
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2016
Uber: Competing as Market Leader in the US versus Being a Distant Second in China
Case Study
Wirtz J and Tang C
World Scientific
Year
2016
Perceived Performance – A Direct Causal Antecedent of Customer Satisfaction?
books/monographs
Wirtz J and Mattila A
Year
2015
Crisis Marketing
books/monographs
Ang SH
Wiley
Year
2015
Creating and capturing value in the service economy: The crucial role of business services in driving innovation and growth
books/monographs
Wirtz J and Ehret M
Year
2015
The three-stage model of service consumption
books/monographs
Wirtz J and Tsiotsou RH
Year
2015