Publications

Year:

Cost-Effective Service Excellence: Developing a Conceptual Framework

books/monographs
Wirtz J
Springer-verlag
Year
2015

Improving the MBA Student Education Experience

conference/seminars
Wirtz J
Year
2015

Perceived Performance – A Direct Causal Antecedent of Customer Satisfaction?

books/monographs
Wirtz J and Mattila A
Year
2015

Creating and capturing value in the service economy: The crucial role of business services in driving innovation and growth

books/monographs
Wirtz J and Ehret M
Year
2015

The three-stage model of service consumption

books/monographs
Wirtz J and Tsiotsou RH
Year
2015

How to Reduce Consumer Cheating on Service Guarantees? Results from Two Experimental Studies

books/monographs
Wirtz J, Ng ICL and Sheang LK
Year
2015

In Pursuit of Happiness: Effects of Mental Subtraction and Alternative Comparison

journal articles
Ang SH, Lim EAC, Chen Z and Leong SM
Year
2015

Should a Firm with a Reputation for Outstanding Service Quality Offer a Service Guarantee? An Experimental Study

books/monographs
Wirtz J, Ng ICL and Sheang LK
Year
2015

Global business services: Increasing specialization and integration of the world economy as drivers of economic growth

journal articles
Wirtz J, Tuzovic S and Ehret M
Year
2015

Warum Unternehmen sich für KoKonsum entscheiden

journal articles
Wirtz J, Wittkowski K and Benoit S
Springer Science And Business Media Llc
Year
2015