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Publications

Publication Type:

All Journal Articles Books/monographs Conference/seminars Case Studies Others

Department:

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Year:

Positioning Services in Competitive Markets

books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2016

The privacy dyad: Antecedents of promotion- and prevention-focused online privacy behaviors and the mediating role of trust and privacy concern

journal articles
Wirtz J, Lwin MO and Stanaland AJS
Year
2016

Complaint Handling and Service Recovery

books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2016

Services Marketing People, Technology, Strategy

books/monographs
Wirtz J and Lovelock C
Year
2016

Understanding Service Consumers

books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2016

Wanting ever more: Acquisition procedure motivates continued reward acquisition

journal articles
Zhang Y and Gao L
Year
2016

Managing Relationships and Building Loyalty

books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2016

Marketing Management Asian Perspective

books/monographs
Ang SH, Tan CT, Kotler P, Keller KL and Leong SM
Year
2016

Creating Value in the Service Economy

books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2016

Bouleau & Huntley: Cross-selling Professional Services

case studies
Wirtz J and Lowe S
World Scientific
Year
2016