Publications
Publication Type:
Department:
Year:
The Seven Faces of Singapore – Initial Findings from a Large-scale Representative Life Style Study
books/monographs
Wirtz J, Kwon J, Keng KA and Jiuan TS
Year
2015
Better Results
books/monographs
Wirtz J, Zeithaml V, Ramaseshan B, Herzberg N and Brudler B
Springer Fachmedien Wiesbaden
Year
2015
Is Full Satisfaction the Best you can Guarantee? An Experimental Investigation of the Impact of Guarantee Scope on Consumer Perceptions
books/monographs
Wirtz J
Year
2015
An Empirical Study on the Taxonomy of Guanxi a Research in Progress Report
books/monographs
Shamdasani P, Khoo HM and Lau GT
Year
2015
Singapore: Macro Trends and their Implications for Consumer Marketing
books/monographs
Wirtz J and Chung LM
Year
2015
The Conceptualization and Development of Advertisement-Evoked Imagination Scale
journal articles
Ang S-H and Dewi IJ
Korean Marketing Association
Year
2015
Cost-Effective Service Excellence: Developing a Conceptual Framework
books/monographs
Wirtz J
Springer-verlag
Year
2015
Services Marketing
books/monographs
Wirtz J, Lovelock CH and Patterson P
Year
2015
Improving the MBA Student Education Experience
conference/seminars
Wirtz J
Year
2015
Focus Groups
books/monographs
Shamdasani PN and Stewart DW
Sage
Year
2014