Publications
Publication Type:
Department:
Year:
Better Results
books/monographs
Wirtz J, Zeithaml V, Ramaseshan B, Herzberg N and Brudler B
Springer Fachmedien Wiesbaden
Year
2015
Singapore: Macro Trends and their Implications for Consumer Marketing
books/monographs
Wirtz J and Chung LM
Year
2015
Cost-Effective Service Excellence: Developing a Conceptual Framework
books/monographs
Wirtz J
Springer-verlag
Year
2015
Improving the MBA Student Education Experience
conference/seminars
Wirtz J
Year
2015
Perceived Performance – A Direct Causal Antecedent of Customer Satisfaction?
books/monographs
Wirtz J and Mattila A
Year
2015
Creating and capturing value in the service economy: The crucial role of business services in driving innovation and growth
books/monographs
Wirtz J and Ehret M
Year
2015
The three-stage model of service consumption
books/monographs
Wirtz J and Tsiotsou RH
Year
2015
Contrasting the Drivers of Switching Intent and Switching Behavior in Contractual Service Settings
journal articles
Wirtz J, Xiao P, Chiang J and Malhotra N
Year
2014
The three-stage model of service consumption
books/monographs
Wirtz J and Tsiotsou RH
Year
2014
Singapore Airlines: Achieving Sustainable Advantage Through Mastering Paradox
journal articles
Wirtz J and Heracleous L
Year
2014