Publications
Publication Type:
Department:
Year:
Necessary but not sufficient: Beyond novelty in advertising creativity
journal articles
Ang SH, Lee YH, Leong SM and Lou SL
Year
2014
Subjective Well-Being in ASEAN
books/monographs
Tambyah SK and Tan SJ
Springer Netherlands
Year
2014
Creating and capturing value in the service economy: The crucial role of business services in driving innovation and growth
books/monographs
Wirtz J and Ehret M
Year
2014
Contrasting the Drivers of Switching Intent and Switching Behavior in Contractual Service Settings
journal articles
Wirtz J, Xiao P, Chiang J and Malhotra N
Year
2014
The three-stage model of service consumption
books/monographs
Wirtz J and Tsiotsou RH
Year
2014
Singapore Airlines: Achieving Sustainable Advantage Through Mastering Paradox
journal articles
Wirtz J and Heracleous L
Year
2014
Psychometric sifting to efficiently select the right service employees
journal articles
Wirtz J, Bateson JEG, Burke E and Vaughan C
Year
2014
Consumer Processing of Interior Service Environments: The Interplay Among Visual Complexity, Processing Fluency, and Attractiveness
journal articles
Wirtz J and Orth UR
Year
2014
Managing brands and customer engagement in online brand communities
journal articles
Wirtz J, Aksoy L, van Riel A, Kandampully J, Den Ambtman A, Bloemer J, Horváth C, Ramaseshan B, Van de Klundert J and Gurhan Canli Z
Year
2013
International Marketing
books/monographs
Ang SH, Kotabe M, Marshall A, Griffiths K, Voola R, Roberts RE and Helsen K
Year
2013