Publications
Publication Type:
Department:
Year:
Singapore Airlines: Achieving Sustainable Advantage Through Mastering Paradox
journal articles
Wirtz J and Heracleous L
Year
2014
Necessary but not sufficient: Beyond novelty in advertising creativity
journal articles
Ang SH, Lee YH, Leong SM and Lou SL
Year
2014
The three-stage model of service consumption
books/monographs
Wirtz J and Tsiotsou RH
Year
2014
The Effects of Heightened Physiological Needs on Perception of Psychological Connectedness
journal articles
Li X and Zhang M
Year
2014
Sifting to efficiently select the right service employees
journal articles
Wirtz J, Bateson JEG, Burke EF and Vaughan CJ
Year
2014
Focus Groups
books/monographs
Shamdasani PN and Stewart DW
Sage
Year
2014
Embodied motivation: Using a goal systems framework to understand the preference for social and physical warmth
journal articles
Zhang Y and Risen JL
Year
2014
Legends in Marketing: Christian Gronroos
books/monographs
Sheth JN
Sage Publications Pvt. Limited
Year
2014
Wahrgenommene Preisfairness und Ansätze zur Konfliktlösung im Revenue Management
books/monographs
Wirtz J and Heidig W
Springer Fachmedien Wiesbaden
Year
2014
Contrasting the Drivers of Switching Intent and Switching Behavior in Contractual Service Settings
journal articles
Wirtz J, Xiao P, Chiang J and Malhotra N
Year
2014