Publications
Publication Type:
Department:
Year:
Managing brands and customer engagement in online brand communities
journal articles
Wirtz J, Aksoy L, van Riel A, Kandampully J, Den Ambtman A, Bloemer J, Horváth C, Ramaseshan B, Van de Klundert J and Gurhan Canli Z
Year
2013
International Marketing
books/monographs
Ang SH, Kotabe M, Marshall A, Griffiths K, Voola R, Roberts RE and Helsen K
Year
2013
Business models: Impact on business markets and opportunities for marketing research
journal articles
Wirtz J, Ehret M and Kashyap V
Year
2013
Judging product effectiveness from perceived spatial proximity
journal articles
Li X, Zhu RJ and Chae BG
Year
2013
Self-medication and pleasure seeking as dichotomous motivations underlying behavioral disorders
journal articles
Li X, Lu Q and Miller R
Year
2013
“Seeing” the social roles of brands: How physical positioning influences brand evaluation
journal articles
Li X, Zhang M and Huang X
Year
2013
Revenue management: Advanced strategies and tools to enhance firm profitability
journal articles
Wirtz J and Kimes SE
Year
2013
When hiring, first test, and then interview
journal articles
Wirtz J, Bateson J, Burke E and Vaughan C
Year
2013
Message from program co-chairs
conference/seminars
Wirtz J, Hwang SY and Sung TJ
Year
2013
Social branding and the mythic reinvention of ethnic identity
books/monographs
Tambyah SK and Thompson CJ
Year
2013