Publications
Publication Type:
Department:
Year:
“Seeing” the social roles of brands: How physical positioning influences brand evaluation
journal articles
Li X, Zhang M and Huang X
Year
2013
Revenue management: Advanced strategies and tools to enhance firm profitability
journal articles
Wirtz J and Kimes SE
Year
2013
When hiring, first test, and then interview
journal articles
Wirtz J, Bateson J, Burke E and Vaughan C
Year
2013
Message from program co-chairs
conference/seminars
Wirtz J, Hwang SY and Sung TJ
Year
2013
Social branding and the mythic reinvention of ethnic identity
books/monographs
Tambyah SK and Thompson CJ
Year
2013
The Role of Metaperception on the Effectiveness of Referral Reward Programs
journal articles
Wirtz J, Tambyah SK, Orsingher C and Chew P
Year
2013
Firms’ Intentions to Use Nonownership Services
journal articles
Wirtz J, Wittkowski K and Moeller S
Year
2013
Managing brands and customer engagement in online brand communities
journal articles
Wirtz J, Aksoy L, van Riel A, Kandampully J, Den Ambtman A, Bloemer J, Horváth C, Ramaseshan B, Van de Klundert J and Gurhan Canli Z
Year
2013
International Marketing
books/monographs
Ang SH, Kotabe M, Marshall A, Griffiths K, Voola R, Roberts RE and Helsen K
Year
2013
Marketing Management An Asian Perspective
books/monographs
Ang SH, Tan CT, Kotler P, Keller KL and Leong SM
Pearson Prentice Hall
Year
2013