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Year:

Sequential Cross-Sectional Studies of Values in Singapore and the United States

books/monographs
Tan SJ, Tambyah SK and Kahle LR
Routledge
Year
2015

Is Full Satisfaction the Best you can Guarantee? An Experimental Investigation of the Impact of Guarantee Scope on Consumer Perceptions

books/monographs
Wirtz J
Year
2015

Improving the MBA Student Education Experience

conference/seminars
Wirtz J
Year
2015

Singapore: Macro Trends and their Implications for Consumer Marketing

books/monographs
Wirtz J and Chung LM
Year
2015

Services Marketing

books/monographs
Wirtz J, Lovelock CH and Patterson P
Year
2015

Perceived Performance – A Direct Causal Antecedent of Customer Satisfaction?

books/monographs
Wirtz J and Mattila A
Year
2015

Creating and capturing value in the service economy: The crucial role of business services in driving innovation and growth

books/monographs
Wirtz J and Ehret M
Year
2015

Better Results

books/monographs
Wirtz J, Zeithaml V, Ramaseshan B, Herzberg N and Brudler B
Springer Fachmedien Wiesbaden
Year
2015

The Conceptualization and Development of Advertisement-Evoked Imagination Scale

journal articles
Ang S-H and Dewi IJ
Korean Marketing Association
Year
2015

Warum Unternehmen sich für KoKonsum entscheiden

journal articles
Wirtz J, Wittkowski K and Benoit S
Springer Science And Business Media Llc
Year
2015