Publications
Publication Type:
Department:
Year:
The role of marketing in today’s enterprises
journal articles
Wirtz J, Tuzovic S and Kuppelwieser VG
Year
2014
Gender and quality of life in singapore
books/monographs
Tambyah SK and Tan SJ
Year
2014
The Effects of Superstition on Choice and Latency
journal articles
Ang SH, Lai WK and Leong SM
Year
2014
International Marketing
books/monographs
Ang SH, Kotabe M, Marshall A, Griffiths K, Voola R, Roberts RE and Helsen K
Year
2013
“Seeing” the social roles of brands: How physical positioning influences brand evaluation
journal articles
Li X, Zhang M and Huang X
Year
2013
Marketing Management An Asian Perspective
books/monographs
Ang SH, Tan CT, Kotler P, Keller KL and Leong SM
Pearson Prentice Hall
Year
2013
Revenue management: Advanced strategies and tools to enhance firm profitability
journal articles
Wirtz J and Kimes SE
Year
2013
Judging product effectiveness from perceived spatial proximity
journal articles
Li X, Zhu RJ and Chae BG
Year
2013
Managing brands and customer engagement in online brand communities
journal articles
Wirtz J, Aksoy L, van Riel A, Kandampully J, Den Ambtman A, Bloemer J, Horváth C, Ramaseshan B, Van de Klundert J and Gurhan Canli Z
Year
2013
The Role of Metaperception on the Effectiveness of Referral Reward Programs
journal articles
Wirtz J, Tambyah SK, Orsingher C and Chew P
Year
2013