Publications
Publication Type:
Department:
Year:
Brand personality inference: The moderating role of product meaning
journal articles
Kum D, Lee YH, Bergkvist L and Leong SM
Year
2012
From physical weight to psychological significance: The contribution of semantic activations
journal articles
Zhang M and Li X
Year
2012
Singapore Airlines: Managing Human Resources for Cost-effective Excellence
books/monographs
Wirtz J and Heracleous H
Prentice Hall, Singapore
Year
2012
Essentials of Services Marketing
books/monographs
Wirtz J, Lovelock CH and Chew P
Ft Press
Year
2012
The joint effects of choice assortment and regulatory focus on choice behavior
journal articles
Lee YH and Som A
Year
2012
The Royal Dining Membership Program Dilemma
books/monographs
Wirtz J, Verma R, Kimes and Hart CW
Prentice Hall, Singapore
Year
2012
Essentials of Services Marketing
books/monographs
Wirtz J
Ft Press
Year
2012
Bouleau & Huntley: Cross-Selling Professional Services
books/monographs
Wirtz J and Lowe S
Prentice Hall, Singapore
Year
2012
The joint effects of advertising and product trial: A source-monitoring perspective
journal articles
Kum D and Lee YH
Year
2011
Principles of Marketing An Asian Perspective
books/monographs
Kotler P
Pearson Prentice Hall
Year
2011