Publications
Publication Type:
Department:
Year:
From physical weight to psychological significance: The contribution of semantic activations
journal articles
Zhang M and Li X
Year
2012
Bonding through service friendliness: A potential double-edged sword
journal articles
Lim EAC, Lee YH and Foo MD
Year
2012
Singapore Airlines: Managing Human Resources for Cost-effective Excellence
books/monographs
Wirtz J and Heracleous H
Prentice Hall, Singapore
Year
2012
The Royal Dining Membership Program Dilemma
books/monographs
Wirtz J, Kimes SE, Verma R and Hart CW
Prentice Hall
Year
2012
Exaggerated, mispredicted, and misplaced: When “it’s the thought that counts” in gift exchanges
journal articles
Zhang Y and Epley N
Year
2012
Brand personality inference: The moderating role of product meaning
journal articles
Kum D, Lee YH, Bergkvist L and Leong SM
Year
2012
The Royal Dining Membership Program Dilemma
books/monographs
Wirtz J, Verma R, Kimes and Hart CW
Prentice Hall, Singapore
Year
2012
Bouleau & Huntley: Cross-Selling Professional Services
books/monographs
Wirtz J and Lowe S
Prentice Hall
Year
2012
Essentials of Services Marketing
books/monographs
Wirtz J
Ft Press
Year
2012
Bouleau & Huntley: Cross-Selling Professional Services
books/monographs
Wirtz J and Lowe S
Prentice Hall, Singapore
Year
2012