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Publications

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Year:

The Conceptualization and Development of Advertisement-Evoked Imagination Scale

journal articles
Ang S-H and Dewi IJ
Korean Marketing Association
Year
2015

Warum Unternehmen sich für KoKonsum entscheiden

journal articles
Wirtz J, Wittkowski K and Benoit S
Springer Science And Business Media Llc
Year
2015

The three-stage model of service consumption

books/monographs
Wirtz J and Tsiotsou RH
Year
2015

Crisis Marketing

books/monographs
Ang SH
Wiley
Year
2015

Wahrgenommene Preisfairness und Ansätze zur Konfliktlösung im Revenue Management

books/monographs
Wirtz J and Heidig W
Springer Fachmedien Wiesbaden
Year
2014

The role of marketing in today’s enterprises

journal articles
Wirtz J, Tuzovic S and Kuppelwieser VG
Year
2014

Sifting to efficiently select the right service employees

journal articles
Wirtz J, Bateson JEG, Burke EF and Vaughan CJ
Year
2014

Embodied motivation: Using a goal systems framework to understand the preference for social and physical warmth

journal articles
Zhang Y and Risen JL
Year
2014

The Effects of Superstition on Choice and Latency

journal articles
Ang SH, Lai WK and Leong SM
Year
2014

Reversing one’s fortune by pushing away bad luck

journal articles
Zhang Y, Risen JL and Hosey C
Year
2014