Publications
Publication Type:
Department:
Year:
The joint effects of advertising and product trial: A source-monitoring perspective
journal articles
Kum D and Lee YH
Year
2011
Principles of Marketing An Asian Perspective
books/monographs
Kotler P
Pearson Prentice Hall
Year
2011
Subjective wellbeing in ASEAN: A cross-country study
journal articles
Siok Kuan T and Jiuan TS
Year
2011
The Accra Beach Hotel: block booking of capacity during a peak period
Case Study
Wirtz J and Kimes SE
Year
2011
Optimizing referral reward programs under impression management considerations
journal articles
Wirtz J, Xiao P and Tang CS
Year
2011
The Banyan Tree: branding the intangible
Case Study
Wirtz J
Year
2011
Giordano: positioning for international expansion
Case Study
Wirtz J
Year
2011
ANTECEDENTS AND CONSEQUENCES OF STATUS CONSUMPTION AMONG URBAN VIETNAMESE CONSUMERS
journal articles
Tambyah SK and Nguyen TTM
Vilnius Univ
Year
2011
Customer asset management at DHL in Asia
Case Study
Wirtz J, Singh S and Sen I
Year
2011
Services Marketing An Asia-Pacific and Australian Perspective
books/monographs
Wirtz J, Lovelock CH, Patterson P and Walker RH
Year
2011