Publications
Publication Type:
Department:
Year:
Consumer behavior in a service context
books/monographs
Wirtz J and Tsiotsou RH
Year
2012
Essentials of Services Marketing
books/monographs
Wirtz J, Lovelock CH and Chew P
Ft Press
Year
2012
Happiness and wellbeing: The Singaporean experience
books/monographs
Tambyah SK and Jiuan TS
Year
2012
Singapore: A Happy State of Mind?
books/monographs
Tambyah SK and Tan SJ
Springer Netherlands
Year
2012
Happiness and Wellbeing The Singaporean Experience
books/monographs
Tambyah SK and Tan SJ
Routledge
Year
2012
Services Marketing An Asia-Pacific and Australian Perspective
books/monographs
Wirtz J, Lovelock CH, Patterson P and Walker RH
Year
2011
The Banyan Tree: branding the intangible
Case Study
Wirtz J
Year
2011
Principles of Marketing An Asian Perspective
books/monographs
Kotler P
Pearson Prentice Hall
Year
2011
Optimizing referral reward programs under impression management considerations
journal articles
Wirtz J, Xiao P and Tang CS
Year
2011
Giordano: positioning for international expansion
Case Study
Wirtz J
Year
2011