Publications
Publication Type:
Department:
Year:
Customer asset management at DHL in Asia
Case Study
Wirtz J, Singh S and Sen I
Year
2011
Relationship Quality Between In-Groups And Out-Groups
journal articles
Shamdasani P and Jung K
Clute Institute
Year
2011
Managing word of mouth: the referral incentive programme that backfired
Case Study
Wirtz J and Chew P
Year
2011
Banyan Tree Hotels & Resorts
books/monographs
Wirtz J
Prentice Hall, New Jersey
Year
2011
How to deal with customer shakedowns
journal articles
Wirtz J
Year
2011
Testing to prevent bad translation: Brand name conversions in Chinese-English contexts
journal articles
Kum D, Lee YH and Qiu C
Year
2011
ANTECEDENTS AND CONSEQUENCES OF STATUS CONSUMPTION AMONG URBAN VIETNAMESE CONSUMERS
journal articles
Tambyah SK and Nguyen TTM
Vilnius Univ
Year
2011
Generalized Trust and Trust in Institutions in Confucian Asia
journal articles
Tan SJ and Tambyah SK
Year
2011
The joint effects of advertising and product trial: A source-monitoring perspective
journal articles
Kum D and Lee YH
Year
2011
Services Marketing An Asia-Pacific and Australian Perspective
books/monographs
Wirtz J, Lovelock CH, Patterson P and Walker RH
Year
2011