Publications
Publication Type:
Department:
Year:
Services Marketing, 7/e
books/monographs
Lovelock C
Pearson Education India
Year
2011
Testing to prevent bad translation: Brand name conversions in Chinese-English contexts
journal articles
Kum D, Lee YH and Qiu C
Year
2011
Generalized Trust and Trust in Institutions in Confucian Asia
journal articles
Tan SJ and Tambyah SK
Year
2011
The joint effects of advertising and product trial: A source-monitoring perspective
journal articles
Kum D and Lee YH
Year
2011
Principles of Marketing An Asian Perspective
books/monographs
Kotler P
Pearson Prentice Hall
Year
2011
Subjective wellbeing in ASEAN: A cross-country study
journal articles
Siok Kuan T and Jiuan TS
Year
2011
Opportunistic customer claiming during service recovery
journal articles
Wirtz J and McColl-Kennedy JR
Year
2010
Services Marketing People, Technology, Strategy
books/monographs
Wirtz J and Lovelock CH
Pearson Education
Year
2010
Division of Labor between Firms: Business Services, Non-Ownership-Value and the Rise of the Service Economy
journal articles
Wirtz J and Ehret M
Institute For Operations Research And The Management Sciences
Year
2010
When good cheer goes unrequited: How emotional receptivity affects evaluation of expressed emotion
journal articles
Lee YH and Lim EAIC
Year
2010