Publications
Publication Type:
Department:
Year:
Services Marketing An Asia-Pacific and Australian Perspective
books/monographs
Wirtz J, Lovelock CH, Patterson P and Walker RH
Year
2011
The Banyan Tree: branding the intangible
Case Study
Wirtz J
Year
2011
Principles of Marketing An Asian Perspective
books/monographs
Kotler P
Pearson Prentice Hall
Year
2011
Optimizing referral reward programs under impression management considerations
journal articles
Wirtz J, Xiao P and Tang CS
Year
2011
Giordano: positioning for international expansion
Case Study
Wirtz J
Year
2011
Banyan Tree Hotels & Resorts
books/monographs
Wirtz J
Prentice Hall, New Jersey
Year
2011
Customer asset management at DHL in Asia
Case Study
Wirtz J, Singh S and Sen I
Year
2011
Generalized Trust and Trust in Institutions in Confucian Asia
journal articles
Tan SJ and Tambyah SK
Year
2011
Managing word of mouth: the referral incentive programme that backfired
Case Study
Wirtz J and Chew P
Year
2011
The Accra Beach Hotel: block booking of capacity during a peak period
Case Study
Wirtz J and Kimes SE
Year
2011