Publications
Publication Type:
Department:
Year:
The globe: Singapore airlines’ balancing act
journal articles
Wirtz J and Heracleous L
Year
2010
Emotion display rules at work in the global service economy: The special case of the customer
journal articles
Wirtz J, Grandey A, Rafaeli A, Ravid S and Steiner DD
Year
2010
Customers behaving badly: A state of the art review, research agenda and implications for practitioners
journal articles
Wirtz J, Fisk R, Grove S, Harris LC, Keeffe DA, Russell/Bennett R and Daunt KL
Year
2010
Marketing Management An Asian Perspective
books/monographs
Kotler P
Year
2009
Guest editorial
journal articles
Wirtz J, Johnston R and Khoe Sin Seow C
Year
2009
Creative restruction – how business services drive economic evolution
journal articles
Wirtz J and Ehret M
Year
2009
Journal of Service Management Perspectives from Asia
books/monographs
Year
2009
Suppressing feelings: A double-edged sword to consumer judgment and choice
journal articles
Lee YH, Yeung CWM and Qiu C
Year
2009
Processing idioms in advertising discourse: Effects of familiarity, literality, and compositionality on consumer ad response
journal articles
Lim EAC, Ang SH, Lee YH and Leong SM
Year
2009
MARKETING DE SERVICIO personal, tecnologia y estrategia (6a. ed.).
books/monographs
Jochen Cwl
Year
2009