Publications
Publication Type:
Department:
Year:
Principles of Marketing A Global Perspective
books/monographs
Ang SH, Tan CT, Kotler P, Armstrong G, Leong SM and Yau OH-M
Prentice Hall
Year
2009
Regulatory focus theory, trust, and privacy concern
journal articles
Wirtz J and Lwin MO
Year
2009
Research and practice in marketing, human resources and operations management in services: perspectives from Asia
journal articles
Wirtz J, Johnston R and Seow CKS
Emerald Group Publishing Limited
Year
2009
The quality of life in Singapore
journal articles
Tambyah SK, Tan SJ and Kau AK
Year
2009
Self-Centered Social Exchange: Differential Use of Costs Versus Benefits in Prosocial Reciprocity
journal articles
Zhang Y and Epley N
Year
2009
Journal of Service Management Perspectives from Asia
books/monographs
Year
2009
The wellbeing of singaporeans: Values, lifestyles, satisfaction and quality of life
books/monographs
Kuan TS, Jiuan TS and Keng KA
Year
2009
When uncertainty brings pleasure: The role of prospect imageability and mental imagery
journal articles
Lee YH and Qiu C
Year
2009
Marketing de servicios personal, tecnología y estrategia
books/monographs
Wirtz J and Lovelock CH
Year
2009
Using brand equity to counter outsourcing opportunism: A game theoretic approach
journal articles
Lim WS and Tan SJ
Year
2009