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Publications

Publication Type:

All Journal Articles Books/monographs Conference/seminars Case Studies Others

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All Accounting Analytics & Operations Finance Management & Organisation Marketing Strategy & Policy Real Estate

Year:

Singapore Airlines: Managing Human Resources for Cost-effective Excellence

books/monographs
Wirtz J and Heracleous H
Prentice Hall, Singapore
Year
2012

The joint effects of choice assortment and regulatory focus on choice behavior

journal articles
Lee YH and Som A
Year
2012

The Royal Dining Membership Program Dilemma

books/monographs
Wirtz J, Verma R, Kimes and Hart CW
Prentice Hall, Singapore
Year
2012

Essentials of Services Marketing

books/monographs
Wirtz J
Ft Press
Year
2012

Bouleau & Huntley: Cross-Selling Professional Services

books/monographs
Wirtz J and Lowe S
Prentice Hall, Singapore
Year
2012

Happiness and Wellbeing The Singaporean Experience

books/monographs
Tambyah SK and Tan SJ
Routledge
Year
2012

Banyan Tree Hotels & Resorts

books/monographs
Wirtz J
Prentice Hall, New Jersey
Year
2012

Exaggerated, mispredicted, and misplaced: When “it’s the thought that counts” in gift exchanges

journal articles
Zhang Y and Epley N
Year
2012

Strategy and organisation at Singapore Airlines: Achieving sustainable advantage through dual strategy

books/monographs
Wirtz J and Heracleous L
Year
2012

Happiness and wellbeing: The Singaporean experience

books/monographs
Tambyah SK and Jiuan TS
Year
2012