Publications
Publication Type:
Department:
Year:
MARKETING DE SERVICIO personal, tecnologia y estrategia (6a. ed.).
books/monographs
Jochen Cwl
Year
2009
Perceived service encounter pace and customer satisfaction: An empirical study of restaurant experiences
journal articles
Wirtz J, Noone BM, Mattila AS and Kimes SE
Year
2009
Marketing de servicios personal, tecnología y estrategia
books/monographs
Wirtz J and Lovelock CH
Year
2009
Processing idioms in advertising discourse: Effects of familiarity, literality, and compositionality on consumer ad response
journal articles
Lim EAC, Ang SH, Lee YH and Leong SM
Year
2009
Research and practice in marketing, human resources and operations management in services: perspectives from Asia
journal articles
Wirtz J, Johnston R and Seow CKS
Emerald Group Publishing Limited
Year
2009
Guest editorial
journal articles
Wirtz J, Johnston R and Khoe Sin Seow C
Year
2009
Strategy and organization at Singapore Airlines: Achieving sustainable advantage through dual strategy
journal articles
Wirtz J and Heracleous L
Year
2009
Marketing Management An Asian Perspective
books/monographs
Kotler P
Year
2009
Effects of temporal and social distance on consumer evaluations
journal articles
Zhang M, Li X and Kim K
Year
2008
Effects of Two Dimensions of Psychological Distance on Consumer Judgments
conference/seminars
Li X, Zhang M and Kim K
Year
2008