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Year:

The Banyan Tree: branding the intangible

case studies
Wirtz J
Year
2011

Giordano: positioning for international expansion

case studies
Wirtz J
Year
2011

Customer asset management at DHL in Asia

case studies
Wirtz J, Singh S and Sen I
Year
2011

Managing word of mouth: the referral incentive programme that backfired

case studies
Wirtz J and Chew P
Year
2011

How to deal with customer shakedowns

journal articles
Wirtz J
Year
2011

Testing to prevent bad translation: Brand name conversions in Chinese-English contexts

journal articles
Kum D, Lee YH and Qiu C
Year
2011

ANTECEDENTS AND CONSEQUENCES OF STATUS CONSUMPTION AMONG URBAN VIETNAMESE CONSUMERS

journal articles
Tambyah SK and Nguyen TTM
Vilnius Univ
Year
2011

Opportunistic customer claiming during service recovery

journal articles
Wirtz J and McColl-Kennedy JR
Year
2010

Services Marketing People, Technology, Strategy

books/monographs
Wirtz J and Lovelock CH
Pearson Education
Year
2010

When good cheer goes unrequited: How emotional receptivity affects evaluation of expressed emotion

journal articles
Lee YH and Lim EAIC
Year
2010