Publications

Year:

Services Marketing People, Technology, Strategy

books/monographs
Wirtz J, Lovelock CH and Bansal HSHS
Pearson Prentice Hall
Year
2008

Hedonic vs. utilitarian consumption: A cross-cultural perspective based on cultural conditioning

journal articles
Lim EAC and Ang SH
Year
2008

The Quality of Life in Singapore

books/monographs
Tambyah SK, Tan SJ and Kau AK
Springer Netherlands
Year
2008

Managing human resources for service excellence and cost effectiveness at Singapore Airlines

journal articles
Wirtz J
Emerald
Year
2008

When Uncertainty Brings Pleasure: The Role of Outcome Imageability and Mental Imagery

conference/seminars
Lee YH and Qiu C
Year
2008

Revenue implication of auction value in k-price sealed-bid auctions: An experimental study

journal articles
Lim WS, Tan SJ and Lee-Partridge JE
Year
2008

Self-Medication versus Pure Pleasure Seeking Compulsive Consumption

conference/seminars
Li X, Lu Q and Miller R
Year
2008

What’s funny and what’s not – The moderating role of cultural orientation in ad humor

journal articles
Lee YH and Lim EAC
Year
2008

Marketing dei servizi. Risorse umane, tecnologie, strategie

books/monographs
Wirtz J and Lovelock C
Pearson
Year
2007

The effect of meal pace on customer satisfaction

journal articles
Wirtz J, Noone BM, Kimes SE and Mattila AS
Year
2007