Publications
Publication Type:
Department:
Year:
Services Marketing People, Technology, Strategy
books/monographs
Wirtz J, Lovelock CH and Bansal HSHS
Pearson Prentice Hall
Year
2008
Hedonic vs. utilitarian consumption: A cross-cultural perspective based on cultural conditioning
journal articles
Lim EAC and Ang SH
Year
2008
The Quality of Life in Singapore
books/monographs
Tambyah SK, Tan SJ and Kau AK
Springer Netherlands
Year
2008
Managing human resources for service excellence and cost effectiveness at Singapore Airlines
journal articles
Wirtz J
Emerald
Year
2008
When Uncertainty Brings Pleasure: The Role of Outcome Imageability and Mental Imagery
conference/seminars
Lee YH and Qiu C
Year
2008
Revenue implication of auction value in k-price sealed-bid auctions: An experimental study
journal articles
Lim WS, Tan SJ and Lee-Partridge JE
Year
2008
Self-Medication versus Pure Pleasure Seeking Compulsive Consumption
conference/seminars
Li X, Lu Q and Miller R
Year
2008
What’s funny and what’s not – The moderating role of cultural orientation in ad humor
journal articles
Lee YH and Lim EAC
Year
2008
Marketing dei servizi. Risorse umane, tecnologie, strategie
books/monographs
Wirtz J and Lovelock C
Pearson
Year
2007
The effect of meal pace on customer satisfaction
journal articles
Wirtz J, Noone BM, Kimes SE and Mattila AS
Year
2007