Publications
Publication Type:
Department:
Year:
Uncertainty, Virtual Consumption, and Prolonged Happiness
conference/seminars
Lee YH and Qiu C
Year
2007
Consumer online privacy concerns and responses: A power–responsibility equilibrium perspective
journal articles
Wirtz J, Lwin M and Williams JD
Year
2007
Chinese consumers’ perception of alpha-numeric brand names
journal articles
Ang SH
Year
2007
Are we measuring the same attitude? Understanding media effects on attitude towards advertising
journal articles
Tan SJ and Chia L
Year
2007
Dienstenmarketing, 5/e
books/monographs
Wirtz J
Pearson Education
Year
2006
展翅高飞 新加坡航空公司的经营之道
books/monographs
赫拉克莱厄斯, 维尔茨 and 潘加卡
Year
2006
The influence of metaphors and product type on brand personality perceptions and attitudes
journal articles
Ang SH and Lim EAC
Year
2006
Biometrics: The next frontier in service excellence, productivity and security in the service sector
journal articles
Wirtz J and Heracleous L
Year
2006
Services research – a truly global discipline
journal articles
Wirtz J and Brah S
Year
2006
Arousal expectations and service evaluations
journal articles
Wirtz J and Mattila AS
Year
2006