Publications
Publication Type:
Department:
Year:
Do reward programs build loyalty for services?. The moderating effect of satisfaction on type and timing of rewards
journal articles
Lee YH and Keh HT
Year
2006
Guest editorial
journal articles
Wirtz J and Brah S
Emerald Group Publishing Limited
Year
2006
The influence of value orientations and demographics on quality-of-life perceptions: Evidence from a national survey of Singaporeans
journal articles
Tan SJ, Tambyah SK and Kau AK
Year
2006
Complaint Management – The Heart of CRM
journal articles
Emerald
Year
2006
Complaint Management: The Heart of CRM
journal articles
Emerald
Year
2006
Dienstenmarketing, 5/e
books/monographs
Wirtz J
Pearson Education
Year
2006
Marketing Management An Asian Perspective
books/monographs
Kotler P
Year
2006
Flying High in a Competitive Industry: Cost‐effective Service Excellence at Singapore Airlines
journal articles
Emerald
Year
2006
展翅高飞 新加坡航空公司的经营之道
books/monographs
赫拉克莱厄斯, 维尔茨 and 潘加卡
Year
2006
Principles of Marketing An Asian Perspective
books/monographs
Ang, Tan, Kotler P and Leong
Year
2005