Publications
Publication Type:
Department:
Year:
The ad creativity cube: conceptualization and initial validation
journal articles
Ang SH, Lee YH and Leong SM
Year
2007
Marketing Management An Asian Perspective
books/monographs
Kotler P
Year
2006
The influence of value orientations and demographics on quality-of-life perceptions: Evidence from a national survey of Singaporeans
journal articles
Tan SJ, Tambyah SK and Kau AK
Year
2006
Arousal expectations and service evaluations
journal articles
Wirtz J and Mattila AS
Year
2006
The influence of metaphors and product type on brand personality perceptions and attitudes
journal articles
Ang SH and Lim EAC
Year
2006
Flying High in a Competitive Industry: Cost‐effective Service Excellence at Singapore Airlines
journal articles
Emerald
Year
2006
Dienstenmarketing, 5/e
books/monographs
Wirtz J
Pearson Education
Year
2006
Complaint Management: The Heart of CRM
journal articles
Emerald
Year
2006
Services research – a truly global discipline
journal articles
Wirtz J and Brah S
Year
2006
Do reward programs build loyalty for services?. The moderating effect of satisfaction on type and timing of rewards
journal articles
Lee YH and Keh HT
Year
2006