Publications
Publication Type:
Department:
Year:
Consumer Cheating on Service Guarantees
journal articles
Wirtz J and Kum D
Year
2004
Cost-effective service excellence: Lessons from Singapore airlines
journal articles
Wirtz J, Heracleous L and Johnston R
Year
2004
Ethics, machiavellianism, and social values: Implications for advertising
books/monographs
Ang SH and Williams JD
Year
2004
Consumer complaining to firms: The determinants of channel choice
journal articles
Wirtz J and Mattila AS
Year
2004
Consumer responses to compensation, speed of recovery and apology after a service failure
journal articles
Wirtz J and Mattila AS
Year
2004
Marketing Management An Asian Casebook
books/monographs
Year
2004
E-retailing versus physical retailing. A theoretical model and empirical test of consumer choice
journal articles
Lee KS and Tan SJ
Year
2003
Revenue management: Resolving potential customer conflicts
journal articles
Wirtz J, Kimes SE, Theng JHP and Patterson P
Springer Science And Business Media Llc
Year
2003
Interference of picture and brand name in a multiple linkage ad context
journal articles
Lee YH and Ang SH
Year
2003
Effect of pH Values on the Magnetic Properties of Electroplated NiFe Layers
conference/seminars
Li XP, Ang S, Lee JY, Chen WX, Zhao ZJ, Koh SJ and Oh TB
Year
2003