Publications
Publication Type:
Department:
Year:
Services marketing in Asia managing people, technology, and strategy
books/monographs
Lovelock CH
Pearson Education
Year
2004
The effect of attribute order on judgment in Chinese and English
journal articles
Lee YH and Tavassoli NT
Year
2004
Animosity towards economic giants: What the little guys think
journal articles
Ang SH, Tan SJ, Jung K, Kau AK, Leong SM and Pornpitakpan C
Year
2004
Understanding Singaporeans: Values, lifestyles, aspirations, and consumption behaviors
books/monographs
Keng KA, Kuan TS, Jiuan TS and Kwon J
Year
2004
Marketing Management An Asian Casebook
books/monographs
Year
2004
Services Marketing People, Technology, Strategy
books/monographs
Wirtz J and Lovelock CH
Prentice Hall
Year
2004
Consumer Cheating on Service Guarantees
journal articles
Wirtz J and Kum D
Year
2004
Cost-effective service excellence: Lessons from Singapore airlines
journal articles
Wirtz J, Heracleous L and Johnston R
Year
2004
Segmentation of library visitors in Singapore: learning and reading related lifestyles
journal articles
Wirtz J, Keng K and Jung K
Year
2003
Halo in customer satisfaction measures: The role of purpose of rating, number of attributes and customer involvement
journal articles
Wirtz J
Year
2003