Publications
Publication Type:
Department:
Year:
Consumer Cheating on Service Guarantees
journal articles
Wirtz J and Kum D
Year
2004
Ethics, machiavellianism, and social values: Implications for advertising
books/monographs
Ang SH and Williams JD
Year
2004
Animosity towards economic giants: What the little guys think
journal articles
Ang SH, Tan SJ, Jung K, Kau AK, Leong SM and Pornpitakpan C
Year
2004
“while stocks last” impact of framing on consumers’ perception of sales promotions
journal articles
Tan SJ and Chua SH
Year
2004
Consumer complaining to firms: The determinants of channel choice
journal articles
Wirtz J and Mattila AS
Year
2004
Marketing Management An Asian Casebook
books/monographs
Year
2004
Consumer responses to compensation, speed of recovery and apology after a service failure
journal articles
Wirtz J and Mattila AS
Year
2004
Services marketing in Asia managing people, technology, and strategy
books/monographs
Lovelock CH
Pearson Education
Year
2004
Services Marketing People, Technology, Strategy
books/monographs
Wirtz J and Lovelock CH
Prentice Hall
Year
2004
Cost-effective service excellence: Lessons from Singapore airlines
journal articles
Wirtz J, Heracleous L and Johnston R
Year
2004