Publications
Publication Type:
Department:
Year:
The Differential Interaction of Auditory and Visual Advertising Elements with Chinese and English
journal articles
Lee YH and Tavassoli NT
Year
2003
What makes Singapore Airline a service champion?
journal articles
Emerald
Year
2003
Singapore Airlines: What it takes to sustain service excellence – a senior management perspective
journal articles
Wirtz J and Johnston R
Year
2003
Revenue Management at Prego Italian Restaurant
journal articles
Wirtz J and Kimes SE
World Scientific Pub Co Pte Lt
Year
2003
Segmentation of library visitors in Singapore: learning and reading related lifestyles
journal articles
Wirtz J, Keng K and Jung K
Year
2003
Halo in customer satisfaction measures: The role of purpose of rating, number of attributes and customer involvement
journal articles
Wirtz J
Year
2003
Marketing Management An Asian Perspective
books/monographs
Kotler P
Pearson
Year
2003
Medium Maximization
journal articles
Yu F, Zhang J, Zhang Y and Hsee CK
Year
2003
Perceived fairness of revenue management in the US golf industry
journal articles
Wirtz J and Kimes SE
Springer Science And Business Media Llc
Year
2003
E-retailing versus physical retailing. A theoretical model and empirical test of consumer choice
journal articles
Lee KS and Tan SJ
Year
2003