Publications
Publication Type:
Department:
Year:
Marketing des services
books/monographs
Wirtz J, Lovelock CH and Lapert D
Pearson
Year
2004
Understanding Singaporeans: Values, lifestyles, aspirations, and consumption behaviors
books/monographs
Keng KA, Kuan TS, Jiuan TS and Kwon J
Year
2004
The effect of attribute order on judgment in Chinese and English
journal articles
Lee YH and Tavassoli NT
Year
2004
Segmentation of library visitors in Singapore: learning and reading related lifestyles
journal articles
Wirtz J, Keng K and Jung K
Year
2003
Revenue Management at Prego Italian Restaurant
journal articles
Wirtz J and Kimes SE
World Scientific Pub Co Pte Lt
Year
2003
An Examination of the Quality and Context-Specific Applicability of Commonly Used Customer Satisfaction Measures
journal articles
Wirtz J and Lee MC
Year
2003
The Differential Interaction of Auditory and Visual Advertising Elements with Chinese and English
journal articles
Lee YH and Tavassoli NT
Year
2003
Has Revenue Management Become Acceptable?: Findings From an International Study on the Perceived Fairness of Rate Fences
journal articles
Wirtz J and Kimes SE
Year
2003
What makes Singapore Airline a service champion?
journal articles
Emerald
Year
2003
Medium Maximization
journal articles
Yu F, Zhang J, Zhang Y and Hsee CK
Year
2003