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Year:

Chinese consumers’ perception of alpha-numeric brand names

journal articles
Ang SH
Year
2007

How effective are loyalty reward programs in driving share of wallet?

journal articles
Wirtz J, Mattila AS and Lwin MO
Year
2007

Focus Groups Theory and Practice

books/monographs
Shamdasani PN, Stewart DW and Rook DW
Sage
Year
2007

The ad creativity cube: conceptualization and initial validation

journal articles
Ang SH, Lee YH and Leong SM
Year
2007

Are we measuring the same attitude? Understanding media effects on attitude towards advertising

journal articles
Tan SJ and Chia L
Year
2007

The effect of meal pace on customer satisfaction

journal articles
Wirtz J, Noone BM, Kimes SE and Mattila AS
Year
2007

Services Marketing People, Technology, Strategy

books/monographs
Wirtz J and Lovelock CH
Prentice Hall
Year
2007

Causes and consequences of consumer online privacy concern

journal articles
Wirtz J, Lwin MO and Williams JD
Year
2007

International Journal of Service Industry Management Interdisciplinary insights on service activities

books/monographs
Year
2007

Consumer online privacy concerns and responses: A power–responsibility equilibrium perspective

journal articles
Wirtz J, Lwin M and Williams JD
Year
2007