Publications
Publication Type:
Department:
Year:
Services Marketing in Asia Managing People, Technology, and Strategy
books/monographs
Wirtz J, Lovelock CH and Keh HT
Year
2002
The effects of incentives, deal proneness, satisfaction and tie strength on word-of-mouth behaviour
journal articles
Wirtz J and Chew P
Year
2002
Effects of metaphoric advertising among mainland Chinese consumers
journal articles
Swee HA
Year
2002
Can consumers’ scepticism be mitigated by claim objectivity and claim extremity?
journal articles
Soo JT
Year
2002
The Accellion Service Guarantee
Case Study
Wirtz, Jochen and Klein J
Insead Case Series, Fontainebleau, France
Year
2002
Partitioned Pricing in Advertising: Effects on Brand and Retailer Attitudes
journal articles
Lee YH and Han CY
Year
2002
How long should dinner take? Measuring expected meal duration for restaurant revenue management
journal articles
Wirtz J, Kimes SE and Noone BM
Springer Science And Business Media Llc
Year
2002
The impact of expected variance in performance on the satisfaction process
journal articles
Wirtz J and Mattila AS
Year
2001
Location, location, location: Insights for advertising placement on the web
journal articles
Shamdasani PN, Tan J and Stanaland AJS
Year
2001
Gray marketing as an alternative market penetration strategy for entrepreneurs: Conceptual model and case evidence
journal articles
Lim GH, Lee KS and Tan SJ
Year
2001