Publications
Publication Type:
Department:
Year:
Revenue management: Resolving potential customer conflicts
journal articles
Wirtz J, Kimes SE, Theng JHP and Patterson P
Springer Science And Business Media Llc
Year
2003
Can consumers’ scepticism be mitigated by claim objectivity and claim extremity?
journal articles
Soo JT
Year
2002
How long should dinner take? Measuring expected meal duration for restaurant revenue management
journal articles
Wirtz J, Kimes SE and Noone BM
Springer Science And Business Media Llc
Year
2002
Partitioned Pricing in Advertising: Effects on Brand and Retailer Attitudes
journal articles
Lee YH and Han CY
Year
2002
Perceived fairness of demand-based pricing for restaurants
journal articles
Wirtz J and Kimes SE
Year
2002
A typology of animosity and its cross-national validation
journal articles
Ang SH, Tan SJ, Jung K, Leong SM, Pornpitakpan C and Kau AK
Year
2002
Effects of metaphoric advertising among mainland Chinese consumers
journal articles
Swee HA
Year
2002
The effects of incentives, deal proneness, satisfaction and tie strength on word-of-mouth behaviour
journal articles
Wirtz J and Chew P
Year
2002
A test strategy for nanoscale wafer level packaged circuits
conference/seminars
Ang S, Keezer DC, Davis JS and Rotaru M
Year
2002
Overcoming the negative product quality image of manufacturers in emerging economies: Effectiveness of warranty strategies
journal articles
Lee KS, Lim GH and Tan SJ
Year
2002