Publications
Publication Type:
Department:
Year:
A typology of animosity and its cross-national validation
journal articles
Ang SH, Tan SJ, Jung K, Leong SM, Pornpitakpan C and Kau AK
Year
2002
A test strategy for nanoscale wafer level packaged circuits
conference/seminars
Ang S, Keezer DC, Davis JS and Rotaru M
Year
2002
The impact of knowledge types on the consumer search process: An investigation in the context of credence services
journal articles
Wirtz J and Mattila AS
Year
2002
Perceived fairness of demand-based pricing for restaurants
journal articles
Wirtz J and Kimes SE
Year
2002
Services Marketing in Asia Managing People, Technology, and Strategy
books/monographs
Wirtz J, Lovelock CH and Keh HT
Year
2002
Overcoming the negative product quality image of manufacturers in emerging economies: Effectiveness of warranty strategies
journal articles
Lee KS, Lim GH and Tan SJ
Year
2002
Competing for Markets Growth Strategies for SMEs
books/monographs
Lee KS, Lim GH and Tan SJ
Mcgraw-hill Trade
Year
2002
The effects of incentives, deal proneness, satisfaction and tie strength on word-of-mouth behaviour
journal articles
Wirtz J and Chew P
Year
2002
Effects of metaphoric advertising among mainland Chinese consumers
journal articles
Swee HA
Year
2002
Designing service guarantees – is full satisfaction the best you can guarantee?
journal articles
Wirtz J and Kum D
Year
2001