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Publications

Year:

Complaint Management: The Heart of CRM

journal articles
Emerald
Year
2006

展翅高飞 新加坡航空公司的经营之道

books/monographs
赫拉克莱厄斯, 维尔茨 and 潘加卡
Year
2006

Biometrics: The next frontier in service excellence, productivity and security in the service sector

journal articles
Wirtz J and Heracleous L
Year
2006

Complaint Management – The Heart of CRM

journal articles
Emerald
Year
2006

Services research – a truly global discipline

journal articles
Wirtz J and Brah S
Year
2006

Arousal expectations and service evaluations

journal articles
Wirtz J and Mattila AS
Year
2006

Do reward programs build loyalty for services?. The moderating effect of satisfaction on type and timing of rewards

journal articles
Lee YH and Keh HT
Year
2006

The influence of value orientations and demographics on quality-of-life perceptions: Evidence from a national survey of Singaporeans

journal articles
Tan SJ, Tambyah SK and Kau AK
Year
2006

Principles of Marketing An Asian Perspective

books/monographs
Ang, Tan, Kotler P and Leong
Year
2005

Services Marketing in Asia A Case Book

books/monographs
Wirtz J
Prentice Hall
Year
2005