Publications
Publication Type:
Department:
Year:
Exploring the Role of Alternative Perceived Performance Measures and Needs-Congruency in the Consumer Satisfaction Process
journal articles
Wirtz J and Mattila A
Wiley
Year
2001
Exploring the role of alternative perceived performance measures and needs-congruency in the consumer satisfaction process
journal articles
Wirtz J and Mattila A
John Wiley & Sons Ltd
Year
2001
Generic marketing strategies for small and medium-sized enterprises – conceptual framework and examples from asia
journal articles
Lee K, Lim G, Tan S and Wee C
Year
2001
Consumer behaviour in Asia
journal articles
Wirtz J
Emerald Group Publishing Limited
Year
2001
Warranty and warrantor reputations as signals of hybrid product quality
journal articles
Tan SJ, Lee KS and Lim GH
Year
2001
GULFSTREAM AEROSPACE CORPORATION — PENETRATING ASIA’S CORPORATE JET MARKET
journal articles
Wirtz J and Lwin M
World Scientific Pub Co Pte Lt
Year
2001
Exploring the Role of Alternative Perceived Performance Measures and Needs-Congruency in the Consumer Satisfaction Process
journal articles
Wirtz J and Mattila A
Year
2001
Exploring the role of alternative perceived performance measures and needs-congruency in the consumer satisfaction process
journal articles
Wirtz J and Mattila A
Year
2001
Determinants of Membership Marketing Programs
journal articles
Wirtz J and Kum D
Springer Science And Business Media Llc
Year
2001
Improving the measurement of customer satisfaction: A test of three methods to reduce halo
journal articles
Wirtz J
Year
2001