Publications
Publication Type:
Department:
Year:
A typology of animosity and its cross-national validation
journal articles
Ang SH, Tan SJ, Jung K, Leong SM, Pornpitakpan C and Kau AK
Year
2002
Effects of metaphoric advertising among mainland Chinese consumers
journal articles
Swee HA
Year
2002
The effects of incentives, deal proneness, satisfaction and tie strength on word-of-mouth behaviour
journal articles
Wirtz J and Chew P
Year
2002
A test strategy for nanoscale wafer level packaged circuits
conference/seminars
Ang S, Keezer DC, Davis JS and Rotaru M
Year
2002
Location, location, location: Insights for advertising placement on the web
journal articles
Shamdasani PN, Tan J and Stanaland AJS
Year
2001
Spot the difference: Consumer responses towards counterfeits
journal articles
Ang SH, Lim EAC, Tambyah SK and Cheng PS
Year
2001
Designing service guarantees – is full satisfaction the best you can guarantee?
journal articles
Wirtz J and Kum D
Year
2001
Determinants of Membership Marketing Programs
journal articles
Wirtz J and Kum D
Springer Science And Business Media Llc
Year
2001
Crisis marketing: A comparison across economic scenarios
journal articles
Ang SH
Year
2001
The impact of expected variance in performance on the satisfaction process
journal articles
Wirtz J and Mattila AS
Year
2001