Main Menu

Publications

Year:

The HBR list breakthrough ideas for 2005

journal articles
Wirtz J, Kramer RM, Kirby J, Rayport JF, Bonabeau E, Kalyanam K, Zweben M, Merton RC, Stewart TA, Sawhney M, Caruso D, Davenport TH, Buchanan L, Chesbrough HW, Lieberthal K, Heracleou L, Bateson MC, Rosen J, Von Ghyczy T, Antonovics J and Pfeffer J
Year
2005

Breakthrough ideas for 2005

journal articles
Kramer RM
Harvard Business School Publishing Corporation
Year
2005

Kung-fu service development at Singapore Airlines

journal articles
Wirtz J, Heracleous L and Johnston R
Year
2005

The psychology of intertemporal discounting: Why are distant events valued differently from proximal ones?

journal articles
Li X, Soman D, Ainslie G, Frederick S, Lynch J, Moreau P, Mitchell A, Read D, Sawyer A, Trope Y, Wertenbroch K and Zauberman G
Year
2005

Consumer responses to compensation, speed of recovery and apology after a service failure

journal articles
Wirtz J and Mattila AS
Year
2004

“while stocks last” impact of framing on consumers’ perception of sales promotions

journal articles
Tan SJ and Chua SH
Year
2004

Animosity towards economic giants: What the little guys think

journal articles
Ang SH, Tan SJ, Jung K, Kau AK, Leong SM and Pornpitakpan C
Year
2004

Services marketing in Asia managing people, technology, and strategy

books/monographs
Lovelock CH
Pearson Education
Year
2004

Marketing Management An Asian Casebook

books/monographs
Year
2004

The effect of attribute order on judgment in Chinese and English

journal articles
Lee YH and Tavassoli NT
Year
2004