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Year:

Consumer responses to compensation, speed of recovery and apology after a service failure

journal articles
Wirtz J and Mattila AS
Year
2004

“while stocks last” impact of framing on consumers’ perception of sales promotions

journal articles
Tan SJ and Chua SH
Year
2004

Animosity towards economic giants: What the little guys think

journal articles
Ang SH, Tan SJ, Jung K, Kau AK, Leong SM and Pornpitakpan C
Year
2004

Services marketing in Asia managing people, technology, and strategy

books/monographs
Lovelock CH
Pearson Education
Year
2004

Marketing Management An Asian Casebook

books/monographs
Year
2004

The effect of attribute order on judgment in Chinese and English

journal articles
Lee YH and Tavassoli NT
Year
2004

Understanding Singaporeans: Values, lifestyles, aspirations, and consumption behaviors

books/monographs
Keng KA, Kuan TS, Jiuan TS and Kwon J
Year
2004

Revenue management: Resolving potential customer conflicts

journal articles
Wirtz J, Kimes SE, Theng JHP and Patterson P
Springer Science And Business Media Llc
Year
2003

Segmentation of library visitors in Singapore: learning and reading related lifestyles

journal articles
Wirtz J, Keng K and Jung K
Year
2003

Halo in customer satisfaction measures: The role of purpose of rating, number of attributes and customer involvement

journal articles
Wirtz J
Year
2003