Publications
Publication Type:
Department:
Year:
Exploring the role of alternative perceived performance measures and needs-congruency in the consumer satisfaction process
journal articles
Wirtz J and Mattila A
John Wiley & Sons Ltd
Year
2001
Consumer Behaviour in Asia
journal articles
Emerald
Year
2001
Generic marketing strategies for small and medium-sized enterprises – conceptual framework and examples from asia
journal articles
Lee K, Lim G, Tan S and Wee C
Year
2001
Gray marketing as an alternative market penetration strategy for entrepreneurs: Conceptual model and case evidence
journal articles
Lim GH, Lee KS and Tan SJ
Year
2001
Warranty and warrantor reputations as signals of hybrid product quality
journal articles
Tan SJ, Lee KS and Lim GH
Year
2001
Improving the measurement of customer satisfaction: A test of three methods to reduce halo
journal articles
Wirtz J
Year
2001
The efficacy of power and influence strategies in a conventional channel: A Singapore perspective
journal articles
Shamdasani P, Keh HT and Chan KTS
Year
2001
Location, location, location: Insights for advertising placement on the web
journal articles
Shamdasani PN, Tan J and Stanaland AJS
Year
2001
Spot the difference: Consumer responses towards counterfeits
journal articles
Ang SH, Lim EAC, Tambyah SK and Cheng PS
Year
2001
Designing service guarantees – is full satisfaction the best you can guarantee?
journal articles
Wirtz J and Kum D
Year
2001