Publications
Publication Type:
Department:
Year:
Consumer Behaviour in Asia
journal articles
Emerald
Year
2001
The efficacy of power and influence strategies in a conventional channel: A Singapore perspective
journal articles
Shamdasani P, Keh HT and Chan KTS
Year
2001
The impact of expected variance in performance on the satisfaction process
journal articles
Wirtz J and Mattila AS
Year
2001
Location, location, location: Insights for advertising placement on the web
journal articles
Shamdasani PN, Tan J and Stanaland AJS
Year
2001
Gray marketing as an alternative market penetration strategy for entrepreneurs: Conceptual model and case evidence
journal articles
Lim GH, Lee KS and Tan SJ
Year
2001
Exploring the Role of Alternative Perceived Performance Measures and Needs-Congruency in the Consumer Satisfaction Process
journal articles
Wirtz J and Mattila A
Wiley
Year
2001
Entrepreneurial spirit among East Asian Chinese
journal articles
Ang SH and Hong DGP
Wiley
Year
2000
Exploring the dimensions of ad creativity
journal articles
Ang SH and Low SYM
Year
2000
Manipulating Ad message involvement through information expectancy: Effects on attitude evaluation and confidence
journal articles
Lee YH
Year
2000
Out of the mouths of babes: Business ethics and youths in Asia
journal articles
Ang SH and Leong SM
Year
2000