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Publications

Publication Type:

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Year:

Singapore Airlines: What it takes to sustain service excellence – a senior management perspective

journal articles
Wirtz J and Johnston R
Year
2003

Perceived fairness of revenue management in the US golf industry

journal articles
Wirtz J and Kimes SE
Springer Science And Business Media Llc
Year
2003

Segmentation of library visitors in Singapore: learning and reading related lifestyles

journal articles
Wirtz J, Keng K and Jung K
Year
2003

Revenue management: Resolving potential customer conflicts

journal articles
Wirtz J, Kimes SE, Theng JHP and Patterson P
Springer Science And Business Media Llc
Year
2003

Halo in customer satisfaction measures: The role of purpose of rating, number of attributes and customer involvement

journal articles
Wirtz J
Year
2003

Partitioned Pricing in Advertising: Effects on Brand and Retailer Attitudes

journal articles
Lee YH and Han CY
Year
2002

A typology of animosity and its cross-national validation

journal articles
Ang SH, Tan SJ, Jung K, Leong SM, Pornpitakpan C and Kau AK
Year
2002

A test strategy for nanoscale wafer level packaged circuits

conference/seminars
Ang S, Keezer DC, Davis JS and Rotaru M
Year
2002

Competing for Markets Growth Strategies for SMEs

books/monographs
Lee KS, Lim GH and Tan SJ
Mcgraw-hill Trade
Year
2002

The impact of knowledge types on the consumer search process: An investigation in the context of credence services

journal articles
Wirtz J and Mattila AS
Year
2002