Publications
Publication Type:
Department:
Year:
The Asian Apocalypse: Crisis Marketing for Consumers and Businesses
journal articles
Ang SH, Leong SM and Kotler P
Year
2000
Feasibility of strategic alliance as an entry strategy into markets dominated by major competitors
journal articles
Tan J, Sheang Lee K and Hua Lim G
Year
2000
Principles of Marketing An Asian Case Book
books/monographs
Ang SH
Year
2000
The influence of physical, beneficial and image properties on responses to parallel imports
journal articles
Ang SH
Year
2000
The effects of personal value similarity on business negotiations
journal articles
Ang SH, Teo GPS and Leong SM
Year
2000
Strategic management of grey marketing
journal articles
Lee KS, Lim GH and Tan SJ
Year
2000
Determinants of relationship quality and loyalty in personalized services
journal articles
Shamdasani PN and Balakrishnan AA
Year
2000
Exploring the dimensions of ad creativity
journal articles
Ang SH and Low SYM
Year
2000
Manipulating Ad message involvement through information expectancy: Effects on attitude evaluation and confidence
journal articles
Lee YH
Year
2000
Entrepreneurial spirit among East Asian Chinese
journal articles
Ang SH and Hong DGP
Wiley
Year
2000