Publications
Publication Type:
Department:
Year:
Entrepreneurial spirit among East Asian Chinese
journal articles
Ang SH and Hong DGP
Wiley
Year
2000
Exploring the dimensions of ad creativity
journal articles
Ang SH and Low SYM
Year
2000
Manipulating Ad message involvement through information expectancy: Effects on attitude evaluation and confidence
journal articles
Lee YH
Year
2000
Out of the mouths of babes: Business ethics and youths in Asia
journal articles
Ang SH and Leong SM
Year
2000
The Asian Apocalypse: Crisis Marketing for Consumers and Businesses
journal articles
Ang SH, Leong SM and Kotler P
Year
2000
The power of money: A cross-cultural analysis of business-related beliefs
journal articles
Ang SH
Year
2000
Responses to information incongruency in advertising: The role of expectancy, relevancy, and humor
journal articles
Lee YH and Mason C
Year
1999
Warranty strategy: A solution to hybrid product woes?
journal articles
Tan SJ and Leong WY
Year
1999
When silence is golden: Effects of silence on consumer ad response
journal articles
Ang SH, Yeo W and Leong SM
Assoc Consumer Research
Year
1999
Marketing Management An Asian Perspective
books/monographs
Kotler P
Year
1999