Publications
Publication Type:
Department:
Year:
Principles of Marketing An Asian Case Book
books/monographs
Ang SH
Year
2000
Institutionalising customer-driven learning through fully integrated customer feedback systems
journal articles
Wirtz J and Tomlin M
Year
2000
Determinants of relationship quality and loyalty in personalized services
journal articles
Shamdasani PN and Balakrishnan AA
Year
2000
Should a firm with a reputation for outstanding service quality offer a service guarantee?
journal articles
Wirtz J, Kum D and Sheang Lee K
Year
2000
The influence of materialistic inclination on values, life satisfaction and aspirations: An empirical analysis
journal articles
Wirtz J, Keng KA, Jung K and Jiuan TS
Year
2000
Personality influences on consumption: Insights from the asian economic crisis
journal articles
Ang SH
Year
2000
It’s only words: Idiom processing, language knowledge and consumer memory of Chinese print advertisements
journal articles
Tan SJ, Lim WK and Leong SM
Year
2000
Strategic management of grey marketing
journal articles
Lee KS, Lim GH and Tan SJ
Year
2000
“The historic greenbush neighborhood: Consumption meanings and the politics of ethnic identity”
conference/seminars
Tambyah SK
Year
1999
Strategies for reducing consumers’ risk aversion in internet shopping
journal articles
Tan SJ
Year
1999