Publications
Publication Type:
Department:
Year:
Feasibility of strategic alliance as an entry strategy into markets dominated by major competitors
journal articles
Tan J, Sheang Lee K and Hua Lim G
Year
2000
Principles of Marketing An Asian Case Book
books/monographs
Ang SH
Year
2000
The influence of physical, beneficial and image properties on responses to parallel imports
journal articles
Ang SH
Year
2000
Effects of advertisement format on competitive interference in print advertising
journal articles
Ang SH, Leong SM and Heng F
Year
1999
Introducing uncertain performance expectations in satisfaction models for services
journal articles
Wirtz J and Bateson JEG
Year
1999
Book Review: Marketing in the Third World
journal articles
Ang SH
Springer Science And Business Media Llc
Year
1999
Introduction to Special Issue
journal articles
Ang SH and Schmitt BH
Springer Science And Business Media Llc
Year
1999
Values, attitudes and aspirations of Singaporeans — summary findings from a large-scale lifestyle study
journal articles
Wirtz J, Keng KA and Jiuan TS
Springer Science And Business Media Llc
Year
1999
Consumer satisfaction with services: Integrating the environment perspective in services marketing into the traditional disconfirmation paradigm
journal articles
Wirtz J and Bateson JEG
Year
1999
The Seven Faces of Singaporeans: A Typology of Singapore Consumers and Their Aspirations and Life Satisfaction
journal articles
Wirtz J, Tan SJ, Kwon J and Kau AK
Springer Science And Business Media Llc
Year
1999