Publications
Publication Type:
Department:
Year:
Responses to information incongruency in advertising: The role of expectancy, relevancy, and humor
journal articles
Lee YH and Mason C
Year
1999
Warranty strategy: A solution to hybrid product woes?
journal articles
Tan SJ and Leong WY
Year
1999
When silence is golden: Effects of silence on consumer ad response
journal articles
Ang SH, Yeo W and Leong SM
Assoc Consumer Research
Year
1999
Marketing Management An Asian Perspective
books/monographs
Kotler P
Year
1999
Effects of advertisement format on competitive interference in print advertising
journal articles
Ang SH, Leong SM and Heng F
Year
1999
The poetics and politics of place: Spatialized aspects of consumption behavior
conference/seminars
Tambyah SK and Troester M
Year
1999
Dealing with Resource Disadvantage: Generic Strategies for SMEs
journal articles
Lee KS, Lim GH and Tan SJ
Year
1999
“The historic greenbush neighborhood: Consumption meanings and the politics of ethnic identity”
conference/seminars
Tambyah SK
Year
1999
Strategies for reducing consumers’ risk aversion in internet shopping
journal articles
Tan SJ
Year
1999
Trying to be cosmopolitan
journal articles
Tambyah SK and Thompson CJ
Year
1999