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Year:

Perceived fairness of demand-based pricing for restaurants

journal articles
Wirtz J and Kimes SE
Year
2002

Services Marketing in Asia Managing People, Technology, and Strategy

books/monographs
Wirtz J, Lovelock CH and Keh HT
Year
2002

Overcoming the negative product quality image of manufacturers in emerging economies: Effectiveness of warranty strategies

journal articles
Lee KS, Lim GH and Tan SJ
Year
2002

The Accellion Service Guarantee

case studies
Wirtz, Jochen and Klein J
Insead Case Series, Fontainebleau, France
Year
2002

The effects of incentives, deal proneness, satisfaction and tie strength on word-of-mouth behaviour

journal articles
Wirtz J and Chew P
Year
2002

Effects of metaphoric advertising among mainland Chinese consumers

journal articles
Swee HA
Year
2002

How long should dinner take? Measuring expected meal duration for restaurant revenue management

journal articles
Wirtz J, Kimes SE and Noone BM
Springer Science And Business Media Llc
Year
2002

Can consumers’ scepticism be mitigated by claim objectivity and claim extremity?

journal articles
Soo JT
Year
2002

Gray marketing as an alternative market penetration strategy for entrepreneurs: Conceptual model and case evidence

journal articles
Lim GH, Lee KS and Tan SJ
Year
2001

The impact of expected variance in performance on the satisfaction process

journal articles
Wirtz J and Mattila AS
Year
2001