Publications
Publication Type:
Department:
Year:
Comparing more and less customized retail services
journal articles
Ang SH, Lim J and Leong SM
Year
1997
On great service: A framework for action
journal articles
Wirtz J
Elsevier Bv
Year
1997
Strategic responses to parallel importing
journal articles
Tan SJ, Lim GH and Lee KS
Year
1997
Chinese consumers’ perception of alpha-numeric brand names
journal articles
Hoon Ang S
Year
1997
Marketing Insights for the Asia Pacific
books/monographs
Ang SH, Tan CT and Leong SM
Butterworth-heinemann
Year
1996
Marketing Management An Asian Perspective
books/monographs
Kotler P
Year
1996
Cases in Marketing Management and Strategy An Asia-Pacific Perspective
books/monographs
Quelch JA
Year
1996
Life on the net: The reconstruction of self and community
conference/seminars
Tambyah SK
Year
1996
Organizational response to public relations: An empirical study of firms in Singapore
journal articles
Tan SJ, Wee CH and Chew KL
Year
1996
The effects of Picture-Word consistency, Processing motivation and repetition on advertisement recall
journal articles
Ang SH, Leong SM and Lock KL
Year
1996