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All Accounting Analytics & Operations Finance Management & Organisation Marketing Strategy & Policy Real Estate

Year:

GULFSTREAM AEROSPACE CORPORATION — PENETRATING ASIA’S CORPORATE JET MARKET

journal articles
Wirtz J and Lwin M
World Scientific Pub Co Pte Lt
Year
2001

Exploring the Role of Alternative Perceived Performance Measures and Needs-Congruency in the Consumer Satisfaction Process

journal articles
Wirtz J and Mattila A
Year
2001

Determinants of Membership Marketing Programs

journal articles
Wirtz J and Kum D
Springer Science And Business Media Llc
Year
2001

Exploring the role of alternative perceived performance measures and needs-congruency in the consumer satisfaction process

journal articles
Wirtz J and Mattila A
Year
2001

Consumer Behaviour in Asia

journal articles
Emerald
Year
2001

Improving the measurement of customer satisfaction: A test of three methods to reduce halo

journal articles
Wirtz J
Year
2001

Crisis marketing: A comparison across economic scenarios

journal articles
Ang SH
Year
2001

Strategic management of grey marketing

journal articles
Lee KS, Lim GH and Tan SJ
Year
2000

The influence of physical, beneficial and image properties on responses to parallel imports

journal articles
Ang SH
Year
2000

The role of preconsumption affect in postpurchase evaluation of services

journal articles
Wirtz J and Mattila A
Year
2000