Publications
Publication Type:
Department:
Year:
EXPLORING LANGUAGE EFFECTS IN ETHNIC ADVERTISING – A SOCIOLINGUISTIC PERSPECTIVE
journal articles
Shamdasani Pn, Koslow S and Touchstone Ee
Univ Chicago Press
Year
1994
Comparative advertising: Superiority despite interference?
journal articles
Ang SH and Leong SM
Year
1994
EXPLORING GREEN CONSUMERS IN AN ORIENTAL CULTURE – ROLE OF PERSONAL AND MARKETING MIX FACTORS
journal articles
Shamdasani P, Chonlin Go and Richmond D
Assoc Consumer Research
Year
1993
EXPLORING GREEN CONSUMERS IN AN ORIENTAL CULTURE – ROLE OF PERSONAL AND MARKETING MIX FACTORS
conference/seminars
Shamdasani P, Chonlin Go and Richmond D
Year
1993
THE VISIBLE HAND IN MARRIAGE – AN EXPLORATORY ASSESSMENT OF THE MARRIAGE PROMOTION CAMPAIGN IN SINGAPORE
journal articles
Ang Sh and Leong Sm
Assn Consumer Res
Year
1993
THE VISIBLE HAND IN MARRIAGE – AN EXPLORATORY ASSESSMENT OF THE MARRIAGE PROMOTION CAMPAIGN IN SINGAPORE
conference/seminars
Ang Sh and Leong Sm
Year
1993
KNOWLEDGE DEVELOPMENT IN MARKETING – A CITATION ANALYSIS PERSPECTIVE
conference/seminars
Ang Sh, Leong Sm and Cote Ja
Year
1992
AWARD-WINNING ARTICLES – CHARACTERISTICS AND CONSEQUENCES
conference/seminars
Ang Sh, Weinberg Cb and Leong Sm
Year
1991
Export Factoring: A Strategic Alternative for Small Exporters in Singapore
journal articles
Huu-Phuong T and Soo-Jiuan T
Sage Publications
Year
1990
Focus groups theory and practice
books/monographs
Shamdasani PN and Stewart DW
Sage Publications, Inc
Year
1990