Publications
Publication Type:
Department:
Year:
The effects of Picture-Word consistency, Processing motivation and repetition on advertisement recall
journal articles
Ang SH, Leong SM and Lock KL
Year
1996
Organizational response to public relations: An empirical study of firms in Singapore
journal articles
Tan SJ, Wee CH and Chew KL
Year
1996
Increasing brand name recall in print advertising among asian consumers
journal articles
Ang SH, Leong SM and Tham LL
Year
1996
Chinese Consumers’ Perception of Alpha-Numeric Brand Names
journal articles
Hoon Ang S
Year
1996
An experimental approach to investigating satisfaction and continuity in marketing alliances
journal articles
Shamdasani PN and Sheth JN
Year
1995
Marketing in Singapore: An analysis off macro trends
journal articles
Wirtz J
Year
1995
Cross-cultural adjustment: A symbolic interactionist approach
conference/seminars
Tambyah SK
Year
1995
Non-price determinants of intention to purchase counterfeit goods An exploratory study
journal articles
Tan SJ, Wee CH and Cheok KH
Year
1995
Sex role portrayal in television advertising
journal articles
Tambyah S, Wee C and Choong M
Emerald
Year
1995
An exploratory study of in-home shoppers in a concentrated retail market. The case of Singapore
journal articles
Shamdasani PN and Ong Geok Yeow
Year
1995