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Publications

Year:

Surviving the New Millennium Lessons from the Asian Crisis

books/monographs
Ang SH and Kulwant S
Mcgraw-hill Companies
Year
2000

Out of the mouths of babes: Business ethics and youths in Asia

journal articles
Ang SH and Leong SM
Year
2000

Manipulating Ad message involvement through information expectancy: Effects on attitude evaluation and confidence

journal articles
Lee YH
Year
2000

The power of money: A cross-cultural analysis of business-related beliefs

journal articles
Ang SH
Year
2000

The Asian Apocalypse: Crisis Marketing for Consumers and Businesses

journal articles
Ang SH, Leong SM and Kotler P
Year
2000

Surviving the New Millennium Lessons from the Asian Crisis

books/monographs
Ang SH
Mcgraw-hill Companies
Year
2000

Feasibility of strategic alliance as an entry strategy into markets dominated by major competitors

journal articles
Tan J, Sheang Lee K and Hua Lim G
Year
2000

Principles of Marketing An Asian Case Book

books/monographs
Ang SH
Year
2000

Institutionalising customer-driven learning through fully integrated customer feedback systems

journal articles
Wirtz J and Tomlin M
Year
2000

The strategic role of unused service capacity

journal articles
Wirtz J, Lee KS and Ng ICL
Year
1999