Publications
Publication Type:
Department:
Year:
Marketing Management An Asian Perspective
books/monographs
Kotler P
Year
1996
Cases in Marketing Management and Strategy An Asia-Pacific Perspective
books/monographs
Quelch JA
Year
1996
Life on the net: The reconstruction of self and community
conference/seminars
Tambyah SK
Year
1996
Organizational response to public relations: An empirical study of firms in Singapore
journal articles
Tan SJ, Wee CH and Chew KL
Year
1996
The effects of Picture-Word consistency, Processing motivation and repetition on advertisement recall
journal articles
Ang SH, Leong SM and Lock KL
Year
1996
An exploratory study of in-home shoppers in a concentrated retail market. The case of Singapore
journal articles
Shamdasani PN and Ong Geok Yeow
Year
1995
Non-price determinants of intention to purchase counterfeit goods An exploratory study
journal articles
Tan SJ, Wee CH and Cheok KH
Year
1995
An experimental approach to investigating satisfaction and continuity in marketing alliances
journal articles
Shamdasani PN and Sheth JN
Year
1995
Sex role portrayal in television advertising
journal articles
Tambyah S, Wee C and Choong M
Emerald
Year
1995
Cross-cultural adjustment: A symbolic interactionist approach
conference/seminars
Tambyah SK
Year
1995