Publications
Publication Type:
Department:
Year:
Chinese Consumers’ Perception of Alpha-Numeric Brand Names
journal articles
Hoon Ang S
Year
1996
Marketing Insights for the Asia Pacific
books/monographs
Ang SH, Tan CT and Leong SM
Butterworth-heinemann
Year
1996
Marketing Management An Asian Perspective
books/monographs
Kotler P
Year
1996
Cross-cultural adjustment: A symbolic interactionist approach
conference/seminars
Tambyah SK
Year
1995
An experimental approach to investigating satisfaction and continuity in marketing alliances
journal articles
Shamdasani PN and Sheth JN
Year
1995
An experimental investigation of halo effects in satisfaction measures of service attributes
journal articles
Wirtz J
Year
1995
Marketing in Singapore: An analysis off macro trends
journal articles
Wirtz J
Year
1995
Sex role portrayal in television advertising
journal articles
Tambyah S, Wee C and Choong M
Emerald
Year
1995
An exploratory study of in-home shoppers in a concentrated retail market. The case of Singapore
journal articles
Shamdasani PN and Ong Geok Yeow
Year
1995
Non-price determinants of intention to purchase counterfeit goods An exploratory study
journal articles
Tan SJ, Wee CH and Cheok KH
Year
1995